Toys for Christmas 2004 - Pre School

The toy market for children up to 3 years old was worth £574m in 2003, the equivalent of 29% of total toy sales. This was one of the strongest performing categories with a 7% increase over 2002. LeapFrog and Fisher Price are amongst the biggest success stories this year so far but for Christmas toy retailers are backing Vtech’s latest release, the aspirational V-Smile. 19% of sales for pre-schoolers are character licensed with evergreen properties such as Winnie the Pooh, Thomas and Friends or Bob the Builder to name but a few. For Christmas 2004 we expect Balamory to do well along with Dora the Explorer with its key driver Dancing Dora.

10 toys that will delight children under 4, discovering the world, developing themselves

Flair - Play - Doh Operation

Play-Doh operation, just like the game. Prepare the patient by squeezing out and moulding the insides. Will he have butterflies in his tummy or a frog in his throat? Roll out his tummy and then open him up and operate. Once the op's over, stitch him back up, he won't have felt a thing.

Play - Doh Operation

Leapfrog - LeapPad Plus Writing & Books

Books magically come to life with voices, music, silly sounds and games while children learn to read and write. The LeapPad® Plus Writing works with the entire LeapPad® Library of over 30 books plus an exclusive library of writing activity books. The LeapPad® Plus Writing Learning System uses a larger platform and pencil designed to introduce children to the magic of writing as well as the magic of books and reading. The library is designed to teach writing, reading, phonics, vocabulary, maths, science, music and much more.

LeapPad Plus Writing & Books

Mattel - Dora the Explorer - We Did It Dora

This a-DORA-ble doll magically comes to life and sings when you put a friend in her hand. She comes with her four magical friends - Star, Baby Bird, Coquí frog and butterfly. Each friend has its own magical motion, but the star has the most special effect of all. When placed in Dora's hand it magically lights up and spins! When kids squeeze Dora's hand, she asks the child to find her friend. Dora sings her special "Happy Song” to each of her four friends and even asks kids to play along with her! Kids will also learn a little Spanish too! Requires 4”AA” batteries.

Dora the Explorer

V-Tech - V-Smile

V.Smile TV Learning System is a revolutionary plug’n’play system connecting directly to your TV, with accompanying software that features a wealth of licensed characters children and parents know and love. Guaranteed to capture the imagination of pre-schoolers aged 3-7 years. V.Smile delivers puzzles and mini-games to aid and expand educational development!


Mattel - Stride-to-Ride Walker

Stride-to-Ride Walker is also a ride-on and a place to play ball. It steadies first steps then converts to a toddle ride on with lights, sounds and music. Steady's first steps, lights and sounds.

Age: from 9 months.

Stride-to-Ride Walker

Martin Yaffe - Postman Pat Fold Out Van

What appears to be just a van folds out into a fantastic post office with light and sound! You too can be like Pat dealing with parcels and letters. Postman Pat’s van transforms easily into a post office counter, revealing over 40 post office play accessories. (Refill pack available).

The 8 electronic sounds/phrases add to the Postman Pat experience with engine noise, Pat’s chirpy voice, Jess’s miaows and realistic cash register sounds.

Postman Pat Fold Out Van

Flair - Balamory Wooden Play Set

Flair’s Wooden Balamory Nursery is the story!!!!!!

Described as the first “Soap Opera for children” the BBC’s Balamory series is their most successful pre-school show since the Teletubbies.

These adventures can be brought to life with the range of Balamory wooden Playsets from Flair.

Balamory Nursery

Golden Bear - Noddy - Singing Noddy

Everyone knows that Noddy loves to sing and the ‘Make Way for Noddy’ theme tune is a massive hit with young children and will wins a place in everybody’s heart.

Squeeze his soft tummy to hear him sing his melodic tune and join in with his famous lyrics. Singing Noddy also has a tinkling bell in his hat and his little red plastic shoes are removable. The product is suitable for Noddy fans aged 18 months and upwards and parents will be pleased to know that batteries are included.

Singing Noddy

MV Sport - Barbie Tri-Scooter

Barbie character plaque. Printed footplate. Soft foam handgrips. 10” (25cm) EVA Mag wheels. Steel tubular frame. Cool graphics. Height to handlebars 69cm. Age from 4+.

Barbie Tri-Scooter

Tomy - Aquadraw

The only product of its kind on the market, this unique drawing toy comes with a water-based pen so no mess means Mum will love it too! As the canvas dries, the pictures disappear to allow new masterpieces to be created. It can be used indoor or out, as a bath mat or drawing toy, making it versatile for kids of all ages. Lightweight and foldable, ideal for travel - the possibilities are endless. So simple, so easy, so much fun!