Announced during the Toy Fair in January every year, the Toy of the Year awards recognise excellence within the toy industry as individual toys, brands, makers and retailers are all saluted as being the best in their field.
The pinnacle of the event is the announcement of the Toy of the Year and our archive shows past and present winners.
The awards reflect the innovation, diversity and creativity that exists within the industry and our archive provides an excellent insight in to how toys continue to evolve from year to year.
Squishmallow, Mattel and Smyths triumphed at the latest Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively in January 2023.
All the winners for 2022 can be seen here.
From The Toy Vault
Historic Winners of the Toy of the Year Awards
| Award | Winner | Link |
|---|---|---|
| Toy of the Year 2022 | Squishmallow, Mattel and Smyths triumph at the 58th Toy Industry Awards | View All Winners |
| Toy of the Year 2021 | Barbie Day to Night Dreamhouse, Mattel and Smyths triumph with special recognition to Gary Grant for Dream Toys | View All Winners |
| Toy of the Year 2020 | There were lots of special winners in this year of the pandemic | View All Winners |
| Toy of the Year 2019 | L.O.L. Surprise! 2-in-1 Glamper Fashion Camper | View All Winners |
| Toy of the Year 2018 | L.O.L Surprise! (M.G.A. Entertainment) | View All Winners |
| Toy of the Year 2017 | L.O.L Surprise! (M.G.A. Entertainment) | View All Winners |
| Toy of the Year 2016 | Hatchimals (Spin Master) | View All Winners |
| Toy of the Year 2015 | Pie Face (Hasbro) | View All Winners |
| Toy of the Year 2014 | Disney Frozen Snow Glow Elsa (Jakks Pacific) | View All Winners |
| Toy of the Year 2013 | Teksta Robotic Puppy (Character Options) | View All Winners |
| Toy of the Year 2012 | Furby (Hasbro) | View All Winners |
| Toy of the Year 2011 | LeapPad Explorer (Leapfrog) | View All Winners |
| Toy of the Year 2010 | Jet Pack Buzz Lightyear (Mattel) | View All Winners |
| Toy of the Year 2009 | Go Go Hamsters (Character Options) | View All Winners |
| Toy of the Year 2008 | Ben 10 Action Figures 10” and 15” (Bandai) | View All Winners |
| Toy of the Year 2007 | In the Night Garden Blanket Time Igglepiggle | View All Winners |
| Toy of the Year 2006 | Dr Who Cyberman Mask | View All Winners |
| Toy of the Year 2005 | Tamagotchi Connexion | View All Winners |
| Toy of the Year 2004 | Robosapien | View All Winners |
| Toy of the Year 2003 | Beyblades | View All Winners |
| Toy of the Year 2002 | Beyblades | View All Winners |
| Toy of the Year 2001 | Bionicle (TM) by Lego | View All Winners |
| Toy of the Year 2000 | Teksta (Vivid Imaginations) | View All Winners |
| Toy of the Year 1999 | Interactive Furby Babies (Tiger Electronics) | View All Winners |
| Toy of the Year 1998 | Interactive Furby (Tiger Electronics) | View All Winners |
| Toy of the Year 1997 | Teletubbies (Golden Bear) | View All Winners |
| Toy of the Year 1996 | Barbie (Mattel) | View All Winners |