Introduction

Announced during the Toy Fair in January every year, the Toy of the Year awards recognise excellence within the toy industry as individual toys, brands, makers and retailers are all saluted as being the best in their field.

The pinnacle of the event is the announcement of the Toy of the Year and our archive shows past and present winners.

The awards reflect the innovation, diversity and creativity that exists within the industry and our archive provides an excellent insight in to how toys continue to evolve from year to year.

From The Toy Vault

Historic Winners of the Toy of the Year Awards

AwardWinnerLink
Toy of the Year 2009Go Go Hamsters (Character Options)View All Winners
Toy of the Year 2008Ben 10 Action Figures 10” and 15” (Bandai)View All Winners
Toy of the Year 2007In the Night Garden Blanket Time IgglepiggleView All Winners
Toy of the Year 2006Dr Who Cyberman MaskView All Winners
Toy of the Year 2005Tamagotchi ConnexionView All Winners
Toy of the Year 2004RobosapienView All Winners
Toy of the Year 2003BeybladesView All Winners
Toy of the Year 2002BeybladesView All Winners
Toy of the Year 2001Bionicle (TM) by LegoView All Winners
Toy of the Year 2000Teksta (Vivid Imaginations)View All Winners
Toy of the Year 1999Interactive Furby Babies (Tiger Electronics)View All Winners
Toy of the Year 1998 Interactive Furby (Tiger Electronics)View All Winners
Toy of the Year 1997Teletubbies (Golden Bear)View All Winners
Toy of the Year 1996Barbie (Mattel)View All Winners