MGA’s L.O.L. Surprise and Spin Master triumph at the 53rd Toy Industry Awards

Toy Fair, 23-25 January 2018, Olympia, London
Toy Industry Awards, 23 January 2018, Apex Room, Olympia London

23 January 2018: MGA’s L.O.L. Surprise and Spin Master triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 65th annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chairman, Jon Diver, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line-up of winners follows:

Toy Retailer of the Year Winners

Small Independent Toy Retailer of the YearJust Williams Toys
Large Independent Toy Retailer of the YearToymaster Cavan
Specialist Multiple Toy Retailer of the Year (up to 5 stores)Toy Galaxy
Specialist Multiple Toy Retailer of the Year (up to 25 stores)Kids Stuff Toys
Specialist Multiple Toy Retailer of the Year (over 25 stores)Toytown
General Multiple Toy Retailer of the YearArgos
Department Store Toy Retailer of the YearJarrold
Online Toy Retailer of the YearSmyths
Overall Toy Retailer of the YearToytown

Toy and Supplier of the Year Awards

Action Toy of the YearStretch Armstrong, Character Options
Pocket Money Toy of The Year Pokémon Cards, Esdevium
Interactive Toy of The YearFingerlings, Jazwares
Craze of The YearL.O.L., MGA
Collectable Range of The YearHatchimals Collegtables, Spinmaster
Retro Toy of the YearRubik's Cube, John Adams
Game of The YearDobble, Esdevium
Doll of The YearLuvabella, Spinmaster
Creative Toy of The YearL.O.L. Fizz Maker, MGA
Pre-School Toy of The YearPaw Patrol Vehicles, Spinmaster
Electronic Toy of The YearLaser X, Character Options
Licensor of The YearNickelodeon
Special Recognition AwardPlaymobil
Personal Recognition AwardDominic Geddes
Supplier of The YearSpin Master
Toy of the YearL.O.L. Surprise, MGA

Jon Diver, Chairman of the BTHA, said:
“Congratulations on behalf of the BTHA to all the winners of this year’s Toy Retailer Awards – as always, it is a great pleasure to see such a high standard of entry and judges debated long and hard to determine this year’s winners. Recognition must also go to our worthy runners-up and big thanks must go to everyone for taking part.”

Alan Simpson, Chairman of the TRA, added:
“On behalf of the TRA, our congratulations to all the Award winners, and those with shortlisted products too. It wasn’t an easy task selecting winners for categories which stood out in 2017. We can now all look forward to a successful 2018. I have no doubt it will be challenging, but together we can make it a success.”

Notes to Editors

The BTHA (British Toy & Hobby Association) and the TRA (Toy Retailers Association)

Toy Fair:
Toy Fair takes place 23-25 January 2018 at Olympia in London. Please register at and pick up your badges onsite.

For press information, please contact:
Ravi Vijh at Bastion PR
Tel: 020 3841 7660 or at Toy Fair on 020 7598 6516.