SpinMaster’s Hatchimals, Ty and Smyths Toys Triumph at the 52nd Toy Industry Awards

Toy Fair, 24 – 26 January 2017, Olympia, London
Toy Industry Awards, 24 January 2017, Apex Room, Olympia London

24 January 2017: Hatchimals (Spin Master), Ty and Smyths Toys triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 64th annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chairman, Jon Diver, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line up of winners follows:

Toy Retailer of the Year Winners

Independent Toy Retailer of the YearJJ Toys, Gerrards Cross
Specialist Multiple Toy Retailer of the Year (up to 5 stores)Starlings Toymaster
Specialist Multiple Toy Retailer of the Year (up to 30 stores)SMF Toytown
Specialist Multiple Toy Retailer of the Year (over 30 stores)Smyths Toys
General Multiple Toy Retailer of the YearArgos
Department Store Toy Retailer of the YearArnotts of Dublin
Online Toy Retailer of the YearShop Direct
Overall Toy Retailer of the YearSmyths Toys

Toy and Supplier of the Year Awards

Action Figures Range of The YearPower Rangers, Bandai
Pocket Money Toy of The YearMash’ems & Fash’ems, Character Options
Interactive Toy of The YearSnuggles My Dream Puppy, Character Options
Craze of The YearPokemon, Esdevium
Collectable Range of The YearShopkins, Flair
Social Media Sensation of The YearSpeak Out, Hasbro
Game of The YearPie Face, Hasbro
Construction Range of The YearLego Star Wars, Lego
Doll of The YearDC Super Hero Girls 12" Fashion Assortment, Mattel
Imaginative Play Set of The YearNum Noms Lip Gloss Truck, MGA
Creative Toy of The YearGel-a-peel 3D Design Station, MGA
Pre-School Toy of The YearPaw Patrol Paw Patroller, Spin Master
Outdoor Toy of The YearPhlat Ball, Vivid
Electronic Toy of The YearSelfie Mic, Worlds Apart
Licence of The YearPaw Patrol, Spin Master
Supplier of The YearTy
Toy of the YearHatchimals, Spin Master

Jon Diver, Chairman of the BTHA: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. The standard of entries received this year was exceptional, and it was pleasing to see increased entry numbers from the independent s UK department store sectors. The judges deliberated long and hard to find this year’s winners because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added: “After last year’s all round success, sales have continued to be buoyant but it has been much tougher and margins have struggled to hold up especially as Christmas approached. The companies who were selected by our panel as worthy winners this year have each made unique contributions to that struggle through innovation in marketing and some exceptional service to the core channel of retailers. In 2017, the only thing we can be certain about is uncertainty and as 2016 brought different challenges, so will 2017. With Brexit negotiations continuing to impact on exchange rates and a new US president, we will again face change and challenges this year. However, I strongly believe that our industry will rise to these challenges, whatever they may bring, and in a year’s time we will again have stars to celebrate.”