Hasbro’s Pie Face, Lego and Smyths Toys Triumph at the 51st Toy Industry Awards
Toy Fair, 24-26 January 2016, Olympia, London
Toy Industry Awards, 24 January 2016, Upper West Hall, Olympia, London
24 January 2016: Pie Face (Hasbro), Lego and Smyths Toys triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.
Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 63rd annual Toy Fair, which is currently taking place at Olympia in West London.
BTHA Chairman, Phil Ratcliffe, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line up of winners follows:
Toy Retailer of the Year Winners
| Award | Winner |
|---|---|
| Independent Toy Retailer of the Year | Aladdin’s Cave |
| Specialist Multiple Toy Retailer of the Year (up to 5 stores) | Toytown (Seaford) |
| Specialist Multiple Toy Retailer of the Year (up to 30 stores) | Toy Barnhaus |
| Specialist Multiple Toy Retailer of the Year (over 30 stores) | Smyths Toys |
| General Multiple Toy Retailer of the Year | Argos |
| Department Store toy retailer of the year | W J Daniel & Co |
| Online Toy Retailer of the Year | Shop Direct |
| Overall Toy Retailer of the Year | Smyths Toys |