Disney Frozen Snow Glow Elsa (Jakks Pacific), Character Options and Smyths Toys triumphed at the annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards werepresented at a prestigious event held at the Science Museum, South Kensington following the first day of the 62nd annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chairman Phil Ratcliffe announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman Alan Simpson unveiled the Toy and Supplier of the Year Awards. The full line up of winners follows:

Toy Retailer of the Year Winners

Independent Toy Retailer of the YearToys N Tuck
Specialist Multiple Toy Retailer of the Year (up to 5 stores)Ken Black Toys & Nursery
Specialist Multiple Toy Retailer of the Year (up to 30 stores)Toy Barnhaus
Specialist Multiple Toy Retailer of the Year (over 30 stores)Smyths Toys
General Multiple Toy Retailer of the YearMorleys Stores
Online Toy Retailer of the YearThe Entertainer
Overall Toy Retailer of the YearSmyths Toys

Toy and Supplier of the Year Awards

Craze of the the YearLoombands, Character Options and H Grossman
Construction Range of the YearThe LEGO Movie, LEGO
Action Figure Range of the YearNinja Turtles Movie Figures, Flair Leisure Products
Gaming Toy of the YearMinecraft Figures, Character Options
Doll of the YearDisney Frozen Sparkle Dolls, Mattel
Interactive Toy of the YearLittle Live Pets Birds, Character Options
Collectable Toy of the YearShopkins, Flair Leisure Products
Craft Toy of the YearSew Cool Sewing Studio, Spinmaster
Pre-School Range of the YearToot-Toot, Vtech
Innovative Toy of the YearMy Friend Cayla, Vivid
Toy License of the YearFrozen, Disney
Special Recognition AwardRubies Masquerade
Supplier of the YearCharacter Options
Toy of the YearDisney Frozen Snow Glow Elsa, Jakks Pacific

Outstanding personal performance and achievement was celebrated by both sides of the industry. The Toy Retailers Association presented their Special Recognition Award to Rubie’s Masquerade. The British Toy & Hobby Association presented Golden Teddy awards to Mark Beaman of Epoch Making Toys, Jeff Taylor of Arena Azure, Josephine Royce of Rodwins Toys and Christine Baxter and Tracey Butcher of the BTHA. A BTHA Outstanding Contribution Award was presented to Marvin Berglas of Marvin’s Magic.

Phil Ratcliffe, Chairman of the BTHA:
“On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. The judges deliberated long and hard to finalise the retailer shortlists because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added:
“For a panel of competing retailers, judging the products, companies and campaigns which make the difference between success and mere survival for our industry is always fun. This is especially so when things are going reasonably well for us all. Our winners are the best, and other nominees the pace-setting part of the mix. All are worthy of our thanks and congratulations for professionalism and imagination. It is particularly significant in the 50th year of the Toy Awards to celebrate all that has been achieved through innovation and creativity…and not least by the license holder of our first ever winner from 1965. Corgi, now owned by Hornby was the first ever winner of this prestigious award with their original Aston Martin DB5 replica of James Bond’s magnificent car from Goldfinger.“