Supplier of the Year Awards 2011
| Award | Product | Company |
|---|---|---|
| Collectable Toy of the Year | Moshi Moshlings | Vivid Toy Group |
| Construction Range of the Year | Ninjago | Lego |
| Game of the Year | Doggie Doo | John Adams |
| Pre-School Toy of the Year | Toot Toot Drivers Car and Garage | Vtech |
| Girls’ Toy of the Year | Fijit Interactive Friends | Mattel |
| Boys’ Toy of the Year | Nerf N-Strike Maverick | Hasbro |
| Doll of the Year | Disney Tangled Sing & Glow Rapunzel | Mattel |
| Lifestyle Toy of the Year | LeapPad Explorer | Leapfrog |
| Toy License of the Year | Moshi | Mind Candy |
| TRA Special Recognition Award | Hexbug | Innovation First |
| TRA Special Recognition Award | Beanies and Beanie Boos | TY |
| TRA Special Recognition Award | Craft Ranges | Interplay |
| TRA Industry Award | Val Stedham | |
| Supplier of the Year | Hasbro | |
| Toy of the Year | LeapPad Explorer | Leapfrog |