Supplier of the Year Awards 2010
| Award | Product | Company |
|---|---|---|
| Craze/Pocket Money Toy | Lego Mini Figures | Lego |
| Girls' Toy | Barbie Puppy Swim School | Mattel |
| Boys' Toy | NERF N-Strike Recon CS-6 | Hasbro |
| Feature Plush Toy | Zhu Zhu Hamsters | Character Options |
| Toy License | Toy Story 3 | Disney |
| Creative Toy | Moon Sand™ Bake Shop | Spin Master |
| Pre-School Toy | Fireman Sam Deluxe Fire Station Playset | Character Options |
| Innovative Toy | Air Hogs® Vectron Wave | Spin Master |
| Construction Range | Lego City | Lego |
| Game | Pig Goes Pop | Drumond Park |
| TRA Special Recognition Award | Orchard Toys | |
| TRA Special Recognition Award | James Galt | |
| TRA Special Recognition Award | Ravensburger | |
| Supplier of the Year | Character Options | |
| Personality of the Year | Peter Brown | |
| Toy of the Year | Jet Pack Buzz Lightyear | Mattel |