| Toy of the Year 2008 | Ben 10 Action Figures 10” and 15” | Bandai |
| Creative Toy of the Year | Cup Cake Maker | Character Options |
| Innovative Toy of the Year | Elmo Live | Mattel |
| Film License of the Year | High School Musical | Disney |
| Collectable Toy of the Year | Go Go Crazy Bones | Magic Box |
| TRA Special Recognition Award | | Esdevium Games |
| Pre-School Range of the Year | In the Night Garden | Hasbro |
| Construction Toy of the Year | Lego | Lego |
| Girls’ Range of the Year | Sylvanian Families | Flair |
| Boys’ Range of the Year | Ben 10 | Bandai |
| Pre-School Toy of the Year | Kidizoom Camera | VTech |
| Girls’ Toy of the Year | FurReal Biscuit My Lovin’ Pup | Hasbro |
| Supplier of the Year | | Playmobil |