Award Winners
| Award | Product | Company |
|---|---|---|
| Toy of the Year 2007 | In the Night Garden Blanket Time Igglepiggle | Hasbro |
| Special Recognition Awards | Orchard Toys | |
| Special Recognition Awards | Casdon | |
| Special Recognition Awards | Schleich | |
| Outdoor Toy of the Year | Flashing Storm Scooter | Grossman |
| Complimentary Supplier of the Year | Gemma Cards | Gemma Cards |
| Puzzle of the Year | Rubik's Cube Original | Drumond Park |
| Game of the Year | High School DVD Board Game | Mattel |
| Creative Toy of the Year | Moon Sand Sandcastle Set | Spinmaster |
| Boys Collectable Toy of the Year | Doctor Who Figures | Character Group |
| Boys Toy of the Year | Ben 10 Omnitrix F/X | Bandai |
| Innovative Toy of the Year (Jointly) | Flytech Dragonfly | Character Group |
| Innovative Toy of the Year (Jointly) | Picoo Z R/C Helicopter | Silverlit |
| Girls Collectable Toy of the Year | Sylvanian Families | Flair |
| Girls Toy of the Year | Rose Petal Cottage Playhouse | Worlds Apart |
| Film License of the Year | Transformers | Hasbro |
| Pre-School Range of the Year | Peppa Pig | Character Group |
| Pre-School Toy of the Year | Roary The Racing Car R/C Roary | Vivid |