| Toy of the Year 2006 | Dr Who Cyberman Mask | Character Group |
| Special Recognition Awards | Hama Beads | DKL |
| Special Recognition Awards | Puzzle Balls World Globe | Ravensburger |
| Special Recognition Awards | Coinmaker | John Adams |
| Sales & Marketing Campaign of the Year | Tickle Me Elmo | Mattel |
| Creative Toy of the Year 2006 | Paper FX | Flair |
| Film Toy Range of the Year 2006 | Cars | Mattell |
| Innovative Toy of the Year 2006 | Butterscotch Pony | Hasbro |
| Craze of the Year 2006 | Shoot Out Cards | Magic Box Inc |
| Electronic Toy of the Year 2006 | Pixel Chic Mall | Mattel |
| Pre-School ELA Toy of the Year 2006 | V-Smile Console | VTech |
| Infant Pre School Toy of the Year 2006 | F/P Bounce'n'Spin Zebra | Mattel |
| Doll of the Year 2006 | Bratz 4ever Diamondz | Vivid |
| Game of the Year 2006 | Deal or No Deal Board Game | Drumond Park |
| Boys Toy of the Year 2006 | Dr Who Figures | Character Group |
| Girls Toy of the Year 2006 | Nintendog Trick Trainer pups | Tomy |
| Toy Supplier of the Year | | Martin Yaffe |