| Company of the Year | | LeapFrog |
| Game of the Year | Trivial Pursuit 20th Edition | Hasbro |
| Craze of the Year | Cosmolight Alien Eggs | Grossman |
| Retro Toys of the Year | Tamagotchi Connexion | Bandai |
| Outdoor Toy of the Year | Trampolines | TP Activity Toys |
| Feature Doll of the Year | Baby Annabell | Zapf Creation |
| Pocket Money Toy of the Year | Hot Wheels Basic Car Assortment | Mattel |
| Electronic Learning Toy of the Year | V-Smile | V-Tech |
| Plush Toy of the Year | Furreal Luv Cubs | Hasbro |
| Pre-School toy of the Year | Aquadraw | Tomy |
| Girls Toy of the Year | Bratz Funk Out Party | Vivid Imagination |
| Toy of the Year | Robosapien | Character Options |
| Construction Toy of the Year | Geomag 42 piece set | Treasure Trove |