Award Winners
| Award | Product | Company |
|---|---|---|
| Toy of the Year | Beyblades | Hasbro |
| Collectable Toy of the Year | Lord of the Rings | Vivid |
| Innovative Toy of the Year | Live Steam Train | Hornby |
| Craze of the Year | Yu-Gi-Oh | Upstarts |
| Outdoor Toy of the Year | Swingball | Mookie |
| Electronic Game of the Year | Bop It Extreme | Hasbro |
| Pre-School Toy of the Year | LeapPad | LeapFrog |
| Creative Toy of the Year | Badge It | Bandai |
| Boys Toy of the Year | Turtles | Vivid |
| Girls Toy of the Year | Bratz | Bandai |
| Board Game of the Year | Cranium | Re:Creation |
| Company of the Year | Flair |