Award Winners
| Category | Product | Company |
|---|---|---|
| Toy of the Year | Beyblades | Hasbro UK Ltd |
| Boys Toy of the Year | Spiderman | Playmates Vivid |
| Girls Toy of the Year | Bratz Dolls | Bandai UK Ltd |
| Pre School Toy of the Year | Leap Pad | Leapfrog Toys UK Ltd |
| Game of the Year | Top Trumps | Winning Moves International |
| Innovative Toy of the Year | V J Starz | Vivid Imaginations Ltd |
| Best New Toy of the Year | Micro Pets | Tomy UK Ltd |
| Company of the Year | Mattel UK Ltd |