| Award | Winner |
|---|---|
| Toy of the Year 1999 | Interactive Furby Babies (Tiger Electronics) |
| Craze of the Year | Alien Eggs (Grossman) |
| Game of the Year | Who Wants to be a Millionaire (Upstarts) |
| Boys Toy of the Year | WWF Wrestlers (Kidz Biz) |
| Girls Toy of the Year | Baby Annabell (Zapf) |
Toy shops also won awards for excellence. Sponsored by Tomy.
| Award | Winner |
|---|---|
| North & Scotland | Junners Toymaster, Elgin |
| The South East | Rossi's, London E4 |
| South West | Marcello's Toymaster, Bournemouth |
| N & S Ireland | Banba Toymaster, Dun Loaghaire |
| Mini-Multiple Category | The Entertainer, Southampton Branch |
| Multiple/PLC | Toy Stack, Glasgow |
1 The UK toy industry was worth £1.66b (traditional toys and games) in 1998. It is expected to have risen during 1999 by around 3%.
2 BATR represents over 75% of the toy retail sector including Toys R Us, Woolworths, Early Learning centre, Safeways, Tesco, Index, Hamleys, eToys, Toyzone, Beatties, The Entertainer, Toyworld group and the members of the two buying groups, Toymaster and Youngsters as well as many other independent toy specialists.
Contacts for PRs – in-house or consultancy –
Lego: 01753 495000
Hasbro: 0181 569 1234
Grossman: 0161 338 2020
Upstarts: 0171 580 2626
Tiger Electronics: 01423 501151
Kidz Biz: 01608 641 500
Zapf: 01536 524041