Award Winners
| Award | Winner |
|---|---|
| Toy of the Year 1998 |  Interactive Furby (Tiger Electronics) With not far short of half-a-million of the furry chattering creatures sold in the UK in the run-up to Christmas, Furby from Tiger Electronics became the No.1 best-seller and claimed the British Association of Toy Retailers (BATR) Toy of the Year 1998/99 award at a ceremony at the Royal Lancaster Hotel, London tonight (Sunday, January 31 1999). |
| Craze of the Year | Pro Yo II and III (TCL) TCL - makers of the Pro Yo II and III won the award for Craze of the Year. It was initially through their efforts that the yo-yo craze got started. BATR chairman, David Fogel said: "There was a staggering £30 million worth of yo-yo sales through 1999 in the UK alone, which made an important contribution to the toy trade in a difficult year." |
| Mot Innovative Toy of the Year | C Watch (Toy Options) |
| Pre-School Toy of the Year | Bounce Around Tigger (Mattel) |
| Doll of the Year | Baby Born (Zapf) |
| Educational Toy of the Year | Sea Monkeys (Educational Insights) |
| Toy Company of the Year | David Halsall International Ltd |
| Services to the Toy Industry | Former director of Tomy and more recently, K'nex, Peter Brown won the award for services to the toy industry. |