Award Winners

Toy of the Year 1998Interactive Furby

Interactive Furby (Tiger Electronics)

With not far short of half-a-million of the furry chattering creatures sold in the UK in the run-up to Christmas, Furby from Tiger Electronics became the No.1 best-seller and claimed the British Association of Toy Retailers (BATR) Toy of the Year 1998/99 award at a ceremony at the Royal Lancaster Hotel, London tonight (Sunday, January 31 1999).
Craze of the YearPro Yo II and III (TCL)

TCL - makers of the Pro Yo II and III won the award for Craze of the Year. It was initially through their efforts that the yo-yo craze got started. BATR chairman, David Fogel said: "There was a staggering £30 million worth of yo-yo sales through 1999 in the UK alone, which made an important contribution to the toy trade in a difficult year."
Mot Innovative Toy of the YearC Watch (Toy Options)
Pre-School Toy of the YearBounce Around Tigger (Mattel)
Doll of the YearBaby Born (Zapf)
Educational Toy of the YearSea Monkeys (Educational Insights)
Toy Company of the YearDavid Halsall International Ltd
Services to the Toy IndustryFormer director of Tomy and more recently, K'nex, Peter Brown won the award for services to the toy industry.

Toy Shop of the Year

The new-style BATR Toy Shop of the Year awards, sponsored by Tomy

North & ScotlandToyworld Megastore, Trafford Centre
Midlands & WalesThe Entertainer, Wolverhampton
The SouthMarcello's Toymaster
London and Channel IslesKid's Kingdom, Gurnsey
IrelandBanba Toymaster, Dun Loaghaire
Multiple CategoryWoolworths, White Rose Centre, Leeds