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Toy of the Year 1965-present day

1960's Winners

YearWinner
1965James Bond Aston Martin die-cast car
1966Action Man
1967Spirograph
1968Sindy
1969Hot Wheels Cars

1970's Winners

YearWinner
1970Sindy
1971Katie Kopykat Writing Doll
1972Plasticraft Modelling Kits
1973Mastermind - Board Game
1974Lego Family Set
1975Lego Basic Set
1976Peter Powell Kites
1977Playmobil Playpeople
1978Combine Harvester (Britains)
1979Legoland Space Kits

1980's Winners

YearWinner
1980Rubik's Cube
1981Rubik's Cube
1982Star Wars Toys
1983Star Wars Toys
1984Masters of the Universe
1985Transformers (Optimus Prime)
1986Transformers (Optimus Prime)
1987Sylvanian Families
1988Sylvanian Families
1989Sylvanian Families

1990's Winners

YearWinner
1990Teenage Mutant Turtles
1991Nintendo Game Boy
1992WWF Wrestlers
1993Thunderbirds Tracy Island
1994Power Rangers
1995POGS
1996Barbie
1997Teletubbies
1998Furby
1999Furby Babies

2000's Winners

YearWinner
2000Teksta
2001Bionicle
2002Beyblades
2003Beyblades
2004Robosapien
2005Tamagotchi Connexion
2006Doctor Who Cyberman Mask
2007In the Night Garden Blanket Time Igglepiggle
2008Ben 10 Action Figures 10” and 15”
2009Go Go Hamsters

2010's Winners

YearWinner
2010Jet Pack Buzz Lightyear
2011LeapPad Explorer
2012Furby
2013Texta Robotic Puppy
2014Disney Frozen Snow Glow Elsa
2015Pie Face
2016Hatchimals
2017L.O.L Surprise!
2018L.O.L Surprise!
2019L.O.L Surprise! 2-in-1 Glamper Fashion Camper

2020's Winners

YearWinner
2020There were many special awards in the year of the pandemic
2021Barbie Day to Night Dreamhouse
2022Squishmallow
2023Bitzee
2024Disney Real FX Ultimate Stitch Puppertonic
2025Pokèmon Trading Cards

Explore The Past

The history of toys and historic Toy of the Year winners

Toy of the Year 1965- present day Toy of the Century Toys of the 90’s Toys of the 80’s Toys of the 70s Toys of the 60s Toys of the 50s

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