1960's Winners
| Year | Winner |
|---|---|
| 1965 | James Bond Aston Martin die-cast car |
| 1966 | Action Man |
| 1967 | Spirograph |
| 1968 | Sindy |
| 1969 | Hot Wheels Cars |
| Year | Winner |
|---|---|
| 1965 | James Bond Aston Martin die-cast car |
| 1966 | Action Man |
| 1967 | Spirograph |
| 1968 | Sindy |
| 1969 | Hot Wheels Cars |
| Year | Winner |
|---|---|
| 1970 | Sindy |
| 1971 | Katie Kopykat Writing Doll |
| 1972 | Plasticraft Modelling Kits |
| 1973 | Mastermind - Board Game |
| 1974 | Lego Family Set |
| 1975 | Lego Basic Set |
| 1976 | Peter Powell Kites |
| 1977 | Playmobil Playpeople |
| 1978 | Combine Harvester (Britains) |
| 1979 | Legoland Space Kits |
| Year | Winner |
|---|---|
| 1980 | Rubik's Cube |
| 1981 | Rubik's Cube |
| 1982 | Star Wars Toys |
| 1983 | Star Wars Toys |
| 1984 | Masters of the Universe |
| 1985 | Transformers (Optimus Prime) |
| 1986 | Transformers (Optimus Prime) |
| 1987 | Sylvanian Families |
| 1988 | Sylvanian Families |
| 1989 | Sylvanian Families |
| Year | Winner |
|---|---|
| 1991 | Nintendo Game Boy |
| 1992 | WWF Wrestlers |
| 1993 | Thunderbirds Tracy Island |
| 1994 | Power Rangers |
| 1995 | POGS |
| 1996 | Barbie |
| 1997 | Teletubbies |
| 1998 | Furby |
| 1999 | Furby Babies |
| 1990 | Teenage Mutant Turtles |
| 1991 | Nintendo Game Boy |
| 1992 | WWF Wrestlers |
| 1993 | Thunderbirds Tracy Island |
| 1994 | Power Rangers |
| 1995 | POGS |
| 1996 | Barbie |
| 1997 | Teletubbies |
| 1998 | Furby |
| 1999 | Furby Babies |
| Year | Winner |
|---|---|
| 2000 | Teksta |
| 2001 | Bionicle |
| 2002 | Beyblades |
| 2003 | Beyblades |
| 2004 | Robosapien |
| 2005 | Tamagotchi Connexion |
| 2006 | Doctor Who Cyberman Mask |
| 2007 | In the Night Garden Blanket Time Igglepiggle |
| 2008 | Ben 10 Action Figures 10” and 15” |
| 2009 | Go Go Hamsters |
| Year | Winner |
|---|---|
| 2010 | Jet Pack Buzz Lightyear |
| 2011 | LeapPad Explorer |
| 2012 | Furby |
| 2013 | Texta Robotic Puppy |
| 2014 | Disney Frozen Snow Glow Elsa |
| 2015 | Pie Face |
| 2016 | Hatchimals |
| 2017 | L.O.L Surprise! |
| 2018 | L.O.L Surprise! |
| 2019 | L.O.L Surprise! 2-in-1 Glamper Fashion Camper |
| 2010 | Jet Pack Buzz Lightyear |
| 2011 | LeapPad Explorer |
| 2012 | Furby |
| 2013 | Texta Robotic Puppy |
| 2014 | Disney Frozen Snow Glow Elsa |
| 2015 | Pie Face |
| 2016 | Hatchimals |
| 2017 | L.O.L Surprise! |
| 2018 | L.O.L Surprise! |
| 2019 | L.O.L Surprise! 2-in-1 Glamper Fashion Camper |
| Year | Winner |
|---|---|
| 2020 | There were many special awards in the year of the pandemic |
| 2021 | Barbie Day to Night Dreamhouse |
| 2022 | Squishmallow |