Established 1950

The Toy Retailers Association (TRA) was first established as the National Association of Toy Retailers in 1950 and changed its name first to the British Assocation of Toy Retailers (BATR) and then simply the Toy Retailers Association in 2005.

It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK.

Members include Argos, Smyths, Toy Town, The Entertainer and many independent shops including members of the Toymaster and AIS/plaY-room buying groups.

The TRA is a company limited by guarantee and controlled by its members who elect leaders from among themselves each year. All the directors are volunteers and actively involved in the retailing of toys.

Toy Retailers

Whether based on the high street, trading estates or online, all are invited to join the Association provided they are VAT registered and comply with the Association’s Code of Practice, which reflects the high standards required to sell products for children.

Our subscriptions are maintained at a modest level to ensure as many as possible can have access to specific help and advice.

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Benefits of membership

Membership of the association gives you access to expert advice on issues impacting your business, access to government advice and discussions and expert safety advice and guidance.

Suppliers and Inventors

If you are selling or developing toys then the TRA is not the most appropriate organisation for you. The British Toy and Hobby Association is the trade body for manufacturers, and  importers. They offer advice on standards but you will need to consult specialists or laboratories to get certification. The Trade Magazines (see contacts) and UK Toy Fair provide advertising and promotional routes to retailers.

Suppliers of Toys, Goods and Services

The association does not involve itself in the day-to-day commercial affairs of its members. We do have a newsletter that goes out once a month to our membership of 451 members – directly to the inbox of owners and senior team members. This is the ONLY opportunity to reach TRA members, we do not promote third parties in any other way. Should you wish to sponsor the newsletter, it costs £1000 per month. Contact

The Association does not trade in toys nor can suppliers become members.

Further information for suppliers