Awarded Since 1965

The prestigious Toy of the Year Awards are presented annually at the British Toy Fair in January each year.

The event is the premier gala night for the industry held during the British Toy Fair, which runs in late January at Olympia, London. Enquiries and bookings should be made to the Association office.

Toy Fair is the leading UK exhibition for the toy industry. As a trade show it is not open to the public. The official Press Day is Tuesday.