The ultimate winners were Squishmallow, Mattel and Smyths at the 58th Toy Industry Awards
Squishmallow 7.5”, Mattel and Smyths triumphed at this year’s Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.
Two BTHA Special Recognition Awards were also presented to retail groups Toymaster and AIS for their and promotion of, and commitment to, independent retail.
The Industry Awards, are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA).
Toy and Supplier of the Year Awards
Toy Retailer of the Year Winners
“As we begin 2023, it is a fantastic opportunity to be able to recognise the outstanding achievements of our retail partners. On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. This year’s winners have shown excellent collaboration with suppliers and demonstrated creative initiative in retailing to customers in what was another challenging year. All our judges were impressed with the high standard of entries received and the achievements made in 2022 by all the retailer finalists – who should be highly commended. Congratulations must also go to our runners-up who, it should be remembered, were the best in their categories, and my sincere thanks goes to everyone for their participation.”
Graham Canning, Chairman of the BTHA