Barbie Day to Night Dreamhouse, Mattel and Smyths were the winners in 2021.
Barbie Day to Night Dreamhouse, Mattel and Smyths triumph at the 57th Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.
A TRA Outstanding Contribution Award was presented to Dream Toys’ Gary Grant for his individual contribution to the Dream Toys event over many years.
The Industry Awards are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA).
Toy and Supplier of the Year Awards
“The Toy Retailers Association and our panel of retail judges were impressed with the choice of toys on sale throughout 2021 that brought education, entertainment and joy to children during the year. Congratulations to all the shortlisted toys, and especially the winners, that the retailers deemed to be the best of the year.
I would also like to thank Gary Grant on behalf of the entire industry for his many years of running Dream Toys – bringing toys to the attention of the media and families in the run up to Christmas for so many years.”
Toy Retailer of the Year Winners