Barbie Day to Night Dreamhouse, Mattel and Smyths were the winners in 2021.

Barbie Day to Night Dreamhouse, Mattel and Smyths triumph at the 57th Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

A TRA Outstanding Contribution Award was presented to Dream Toys’ Gary Grant for his individual contribution to the Dream Toys event over many years.

The Industry Awards are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA).

Toy and Supplier of the Year Awards

Toy of the Year Barbie Day to Night Dreamhouse, Mattel
Toy Supplier of the Year Mattel
Heroes of Goo-Jit-Zu Goo Shifters Hero Pack Action Toy of the Year
Mini Brands Collectible Toy of The Year
Harry Potter Hogwarts Express Construction Toy of the Year
Fidget Box Craze of the Year
L.O.L. SURPRISE! MOVIE DOLL Fashion Doll of The Year
Magic Mixies Interactive Toy of the Year
LEGO Technic Lamborghini Kidult Toy of the Year
Moon Shoes Outdoor Sports Toy of the Year
Squish-a-boos Plush Toy of The Year
Paw Patrol Pre-School License of the Year
Cocomelon Bedtime JJ Doll Pre School Toy of The Year
Pokémon Trading Cards Trading Game of the Year
Hot Wheels Vehicle Brand of the Year

“The Toy Retailers Association and our panel of retail judges were impressed with the choice of toys on sale throughout 2021 that brought education, entertainment and joy to children during the year. Congratulations to all the shortlisted toys, and especially the winners, that the retailers deemed to be the best of the year.

I would also like to thank Gary Grant on behalf of the entire industry for his many years of running Dream Toys – bringing toys to the attention of the media and families in the run up to Christmas for so many years.”

Alan Simpson, TRA Chairman.

Toy Retailer of the Year Winners

Overall Toy Retailer of the Year
Independent Toy Retailer of the Year (single store)
Independent Multi-Store Toy Retailer of the Year (multi store)
Multiple Toy Retailer of the Year
Omnichannel Toy Retailer of the Year
Online Excellence Award
Toy Retailers Association
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