MGA’s L.O.L. Surprise!, Orchard Toys, Spin Master and Smyths triumph at the 55th Toy Industry Awards

Toy Fair, 21-23 January 2020, Olympia, London
Toy Industry Awards, 21 January 2020, Apex Room, Olympia London

21 January 2020:MGA’s L.O.L. Surprise!, Orchard Toys, Spin Master and Smyths triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively. A Toy Trust Outstanding Contribution Award was presented to Generation Media’s Dean Weller and a BTHA Outstanding Contribution Award was presented to SMF’s and TRA Chairman, Alan Simpson. Both individuals were commended for their individual contribution and achievements to the Toy Trust and the industry respectively.

Organised by the British Toy & Hobby Association (BTHA) with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 67th annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chairman, Andrew Laughton, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line-up of winners follows:

Toy Retailer of the Year Winners

Independent Toy Retailer of the Year (single store)Thomas Moore Toymaster
Independent Multi-Store Toy Retailer of the Year (up to 10 stores)Toy Barnhaus
Department Store Toy Retailer of the YearW J Daniel & Co, Windsor
Multiple Toy Retailer of the YearSmyths Toys
Online Excellence AwardShop Direct
Judges’ Special Recognition AwardB & M Stores
Overall Toy Retailer of the YearSmyths Toys

Toy and Supplier of the Year Awards

Action Figure of the YearGoo-Jit-Zu, Character Options
Construction Toy of the YearHarry Potter Knight Bus, LEGO
Imaginative Play Toy of the YearNerf Fortnite SP-L Elite Dart Blaster, Hasbro
Collectible Range of the YearFunko POP! Assortment, Funko
Novelty Toy of the YearPets Alive - Boppi the Booty Shakin' Llama, Zuru
Game of the YearPictionary Air Family Drawing Game, Mattel
Doll of the YearL.O.L. Surprise! O.M.G. Fashion Doll, MGA Entertainment
Playset of The YearL.O.L. Surprise! 2-in-1 Glamper Fashion Camper, MGA Entertainment
Plush Toy of the YearRainbocorns Series 2 Ultimate Surprise Egg, Zuru
Preschool Range of the YearPaw Patrol, Spin Master
Preschool Range of the YearPeppa Pig, Character Options
Movie Toy of the YearToy Story 4 True Talkers Assortment, Mattel
TRA Special Recognition AwardBarbie Dreamtopia Royal Ball Princess Doll, Mattel
Global Supplier of the YearSpin Master
UK Supplier of the YearOrchard Toys
Toy of the YearL.O.L. Surprise! 2-in-1 Glamper Fashion Camper, MGA Entertainment

Andrew Laughton, Chairman of the BTHA, said:

“On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. In what was a challenging year, judges were impressed with the high standard of entries received and the achievements made in 2019 by all of the retailer finalists – who should be highly commended. Deliberations to finalise the retailer shortlists were long and hard because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added:

“In a tough year for the industry, tonight’s winners and nominees had to work harder than ever to launch innovative and appealing toys to cut through the marketplace. The companies celebrated this evening should be proud of their achievements in an otherwise difficult 2019. It’s right to recognise the innovation and play value that continues to be brought by the winners and nominees of this year’s awards. My personal thanks also go to the selection panel for taking time out of their busy schedules before Christmas to choose these worthy winners.”

Notes to Editors


The BTHA (British Toy & Hobby Association) and the TRA (Toy Retailers Association)

Toy Fair:

Toy Fair takes place 21-23 January 2020 at Olympia in London. Please register at and pick up your badges onsite.

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