MGA’s L.O.L., Character Options and The Entertainer triumph at the 54th Toy Industry Awards

Toy Fair, 22-24 January 2019, Olympia, London
Toy Industry Awards, 22 January 2019, Apex Room, Olympia London

22 January 2019: MGA’s L.O.L., Character Options and The Entertainer triumphed at this evening’s annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively. BTHA Golden Teddy Awards were presented to Simon Kohler of Hornby Hobbies and Stuart Crawford of MV Sports for being ordinary people with extraordinary talents that have been dedicated to the toy industry for many years, in this case both individuals have contributed during careers which have spanned more than 40 years each.

Organised by the British Toy & Hobby Association (BTHA) with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 66th annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chair, Foye Pascoe, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line-up of winners follows:

Toy Retailer of the Year Winners

Independent Toy Retailer of the YearBanba Toymaster
Specialist Multiple Toy Retailer of the Year (2-29 stores)East Midland Toy Company
Specialist Multiple Toy Retailer of the Year (30 stores or more)The Entertainer
General Multiple Toy Retailer of the YearSainsbury's Argos
Department Store Toy Retailer of the YearW J Daniel & Co, Windsor
Online Toy Retailer of the YearShop Direct
Overall Toy Retailer of the YearThe Entertainer

Toy and supplier of the year awards

Plush Toy of the YearScruff-a-Luvs, Worlds Apart
Outdoor Toy of the YearSuper Wubble Bubble Ball, Vivid Imaginations
Craze of the YearSoft'n Slo Squishies, Character Options
Game of the YearJumanji, Spin Master
Collectable Range of the YearLOL Under Wraps, MGA Entertainment
Fashion Doll of the YearBarbie Care Clinic, Mattel
Doll of the YearPoopsie Surprise Unicorn, MGA Entertainment
Licensed Product Range of the YearHarry Potter, Lego
Action Figure of the YearRoblox, Jazwares
Pre-School Range of the YearPaw Patrol, Spin Master
Supplier of The YearCharacter Options
Toy of the YearL.O.L., MGA Entertainment

Foye Pascoe, Chair of the BTHA, said:

“On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. In what was a challenging year, judges were impressed with the high standard of entries received and the achievements made in 2018 by all of the shortlisted retailers should be highly commended. Deliberations to finalise the retailer shortlists were long and hard because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added:

“Our industry makes amazing and innovative toys that inspire joy and development in children. It was a difficult process to choose the few that could be shortlisted for a coveted award, and more difficult still to pick the winners from a competitive field of great products. On behalf of the Toy Retailers Association, I congratulate all those that were shortlisted and won awards for great products, licenses and for building strong relationships with retail partners to the benefit of our whole industry.”

Notes to Editors

Associations: The BTHA (British Toy & Hobby Association) and the TRA (Toy Retailers Association)

Toy Fair: Toy Fair takes place 22-24 January 2019 at Olympia in London. Please register at and pick up your badges onsite.

For press information, please contact:

Ravi Vijh at Bastion PR
Tel: 020 3841 7660 or at Toy Fair on 020 7598 6516. Email: