Global collectible plush phenomenon Squishmallows continues to maintain the top spot of #1 toy item in the UK with 300+ million plush sold globally YTD.
From plush powerhouse to global lifestyle phenomenon, Squishmallows’ has a vast audience, multi-generational appeal and is dominating the charts as the #1 toy item and #1 plush brand in the UK. Famous for its ultra-soft feel and adorable designs, Squishmallows was the top-selling toy in 2022, winning an unprecedented seven US Toy Association Toy Of The Year Awards and UK Toy Industry Toy of the Year Award and 2023 has seen another phenomenal year of growth! With more than 1.5m followers and 820k Facebook Fan Group Members, Squishmallows social media has squished through the roof generating over 13 billion impressions. In the metaverse, Squishmallows is the #1 toy game on Roblox with a massive 16m registered unique users.