Global collectible plush phenomenon Squishmallows continues to maintain the top spot of #1 toy item in the UK with 300+ million plush sold globally YTD.

From plush powerhouse to global lifestyle phenomenon, Squishmallows’ has a vast audience, multi-generational appeal and is dominating the charts as the #1 toy item and #1 plush brand in the UK. Famous for its ultra-soft feel and adorable designs, Squishmallows was the top-selling toy in 2022, winning an unprecedented seven US Toy Association Toy Of The Year Awards and UK Toy Industry Toy of the Year Award and 2023 has seen another phenomenal year of growth! With more than 1.5m followers and 820k Facebook Fan Group Members, Squishmallows social media has squished through the roof generating over 13 billion impressions. In the metaverse, Squishmallows is the #1 toy game on Roblox with a massive 16m registered unique users.

Stock Code: SQCR04115 and SQCR04114
RRP: £9
Low Age: 3
High Age: No Limit
Gender: All
PR Company: Ane and Rachel, Wire PR,, @wire_pr
PR Telephone: 07742 896068‬ / 07941 539 944


The iconic Squishmallows brand features collectible plush with lovable personalities, a whimsical design, and ultrasoft feel.
#1 Toy Item in the UK (UK Circana July 2023)
#1 Plush Manufacturer (UK Circana July 2023)
#1 Plush Brand in the UK (UK Circana Jul 2023)
300+ million Squishmallows sold worldwide YTD
1.5M+ Followers on Squishmallows Social Media Channels with 63% growth YOY
13B+ Social Media Impressions
2B+ Views on TikTok
#1 Toy game on Roblox with 16m registered users and 75m play sessions
Global licensing programme with an impressive 70+ Squishmallows partners across beauty, games, apparel, home decor, and more