Held on October 27th 2010 at St Mary's Church in Marylebone

The scene was set for a traditional Christmas simply focused on presents, leaving the stage set for a DreamToys list which encouraged creativity and role play at the very heart of the toy industry while technology continued to evolve at lightening speed to provide kiddie versions of adult must-haves from video cams to electric guitars, puppies and grooming parlours.

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Top 12
Cool Toyz
Creative Play