A major media initiative run by the Toy Retailers Association

Supported by members of the British Toy and Hobby Association, DreamToys took place virtually in 2020 on Wednesday 28th October due to Covid-19 restrictions.

Check out the toys which made the Top 12 last year and the toys in the long list. There are also more details on the Top 12 press release and the long list press release.

Also – watch this year’s DreamToys video with DreamToys chairman Gary Grant and presenter Gavin Inskip.

DreamToys marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment.

In early November media representatives are usually invited to a central London venue to view the toys that have deemed to be the ‘must have’ DreamToys for that Christmas – although the event was virtual in October 2020 because of Covid-19.

The list is decided by a panel of retailers made up of large chains, large and small multiples and independent retailers.

The day secures coverage on national television and radio, local radio, national and local newspapers and is promoted across social media using #DreamToysUK.

DreamToys also provides TRA members with a hook to start their own local Christmas countdown campaigns and feature toys that have been included in the list and appeared within the national media coverage.

From The Toy Vault

Historic Winners of DreamToys

DreamToys 2014View All DreamToys
DreamToys 2013View All DreamToys
DreamToys 2012View All DreamToys
DreamToys 2011View All DreamToys
DreamToys 2010View All DreamToys
DreamToys 2009View All DreamToys