A major media initiative run by the Toy Retailers Association

DreamToys 2021 took place on Wednesday 3rd November.

DreamToys marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment.

Every November media representatives are invited to a London venue to view the toys that have been deemed to be the ‘must have’ DreamToys for that Christmas.

The list is decided by a panel of retailers made up of large chains, large and small multiples and independent retailers including the Entertainer, Smyths, Toytown, Toymaster, AIS, Selfridges and Hamley’s.

The day secures coverage on national television and radio, local radio, national and local newspapers and is promoted across social media using #DreamToysUK.

DreamToys also provides TRA members with a hook to start their own local Christmas countdown campaigns and feature toys that have been included in the list and appeared within the national media coverage.

Watch the 2021 DreamToys video with DreamToys selection committee chairman Gary Grant and presenter Gavin Inskip.

From The Toy Vault

Historic winners of DreamToys

DreamToys 2014View All DreamToys
DreamToys 2013View All DreamToys
DreamToys 2012View All DreamToys
DreamToys 2011View All DreamToys
DreamToys 2010View All DreamToys
DreamToys 2009View All DreamToys