‘We don’t stop playing because we grow old; we grow old because we stop playing’. George Bernard Shaw
“Playful children are happier, better adjusted, more co-operative, and more popular with their peers than those who play less. Children play longer when a wide variety of toys are available. Playful children are more physically active, creative, humourous, imaginative, emotionally expressive, curious and communicative.
Jerome Singer. Toys, play and child development.”
The Toy Retailers Association in co-operation with the British Toy and Hobby Association is delighted to bring you the ultimate independent guide to the toys that will be the most wanted this Christmas.
Based on over 55 years experience as the voice of retailers, representing over 75% of toy retail proprietors in Britain and Ireland, the Toy Retailers Association is best placed to make independent predictions based on what customers are asking for, children are excited by, and the latest trends in new products.
Enter this section of the web site, enjoy the show, watch the children explore the Top 60 Dream Toys across 6 traditional and emerging categories from Pre-school to Big Kidz. Discover the ultimate Hot Dozen and then tell it like it is.
|Hot Dozen||The top 12 toys|
10 colourful toys that will inspire development and create hours of fun for the talkative under 4s
Intergalactic battle grounds, fast and furious action to spark the imagination
From babies to babes, hot style and fashion, there's something for every girl in this top ten
Technology and collectormania for everyone from 13-93!
Ever popular at Christmas, this year's supervalue boxes are bound to get competitive spirits burning, with DVD based film, music and TV interaction.
This adaptable top ten will inspire creativity and construction among all pre-schoolers, big kidz, girls and boys
“Research has shown that children who play often - both alone and socially - become more creative and imaginative than those whose exposure to play and toys is limited”.
Brian Sutton-Smith. Child psychologist and play theorist.
All data provided in this secion of the web site comes direct from the suppliers or from NPD, the number one provider of information to the toy industry.