The magic of toy retail lies in interaction. Customers want to pick up products, explore packaging, and engage with what’s on display. But open merchandising comes with a challenge – high-value, easy-to-conceal items are prime targets for theft.
From premium LEGO sets and Jellycat toys to collectibles and electronic products, these are often the lines that drive margin – and the ones most at risk.
At Chirp Protect, we believe you shouldn’t have to choose between an engaging store environment and protecting your stock.
Three ways to protect your products
Chirp Protect offers a flexible approach to retail security, built around three core solutions:
Chirp Edge – a discreet hub placed at exits or high-risk areas. If a tagged product is taken too close, the tag triggers a loud alarm from the product itself.
Chirp Zone – create defined protection areas within your store. If a product is taken beyond that zone, the tag alarms and continues until it is returned.
EAS-compatible Chirp tags – fully tamper-proof tags that work with your existing RF or AM EAS gates. This allows you to layer Chirp protection onto your current system, targeting high-risk items without replacing your infrastructure.
This gives you complete flexibility – whether you are starting from scratch or enhancing an existing setup
Tamper-proof protection at product level
Chirp tags are designed to solve one of the biggest weaknesses in traditional retail security – easy tag removal.
All Chirp tags are:
- Tamper-proof – cannot be removed using magnets
- Fitted with a patented loosening alarm – triggers if the tag is interfered with
- Product-based – the alarm sounds directly from the item itself
This means theft attempts are stopped at the product, not just at the exit.
When a tag is triggered, it emits a loud, high-decibel alarm that continues even after the product leaves the store. This is a critical advantage – it removes uncertainty for staff, avoids false accusations, and makes it immediately clear which item is causing the alert.
Built for high-risk toy lines
Toy retailers deal with a wide range of products, many of which are difficult to protect using conventional methods.
Chirp tags are flexible enough to secure:
- LEGO and other premium boxed sets
- Jellycat and high-value soft toys
- Collectibles and trading cards
- Electronic toys and accessories
Instead of locking products away or moving them behind the counter, Chirp allows you to keep them visible, accessible, and sellable.
Smarter integration with your store
Chirp is designed to work seamlessly within your existing store environment.
As well as integrating with RF and AM EAS systems, Chirp can connect to your wider security setup via the ITS Box.
This allows you to:
- Send instant alerts to staff headsets
- Trigger CCTV recording or flagged events
- Create a connected, intelligent response to theft
Rather than relying on a single alarm at the exit, Chirp gives your team real-time, actionable information – helping them respond quickly and confidently.
Proven in retail environments
Chirp is already delivering strong results across sectors including garden centres, convenience stores, and forecourts.
Retailers such as Stewarts Garden Centres and Your Local Garden Centres have used Chirp to protect high-value items while keeping them on display.
“Chirp has provided us with a level of security that is both effective and easy for our team to manage daily. It has allowed us to keep products on display that we previously had to keep behind the counter.”
- Mike Saddler, Stewarts Garden Centres
For toy retailers, the same principle applies – protect more, display more, and sell more.
Simple, flexible and cost-effective
Chirp Protect is designed to be straightforward to install and easy to manage.
There are no ongoing subscription fees, and for added flexibility, leasing options are available to spread the cost into affordable monthly payments.
This makes Chirp a practical solution for independent retailers and multi-site groups alike.
Supporting TRA members
As the first Associate Member of the Toy Retailers Association, Chirp Protect is committed to helping members tackle retail theft with a smarter, more proactive approach.
Whether you are looking to protect a specific high-risk product range or enhance your existing security setup, our team can help you find the right solution.
Get started
If you are experiencing issues with theft – or want to better protect high-value lines like LEGO, Jellycat and collectibles – Chirp Protect offers a proven, low-friction solution.
To learn more, request a demonstration, or discuss your requirements:
Alex Ledsham
01202 925489
sales@chirp-protect.com
Quote “TRA” when enquiring.