The voice of toy retailers across the UK and Ireland
Representing the UK toy retail trade, the Association’s role is to inform and advise members on current and future legislation. It also represents the industry by organising the industry media event – Dream Toys
Welcome to the Toy Retailers Association
Advising on ethical practices in respect of toy safety, requirements under the retail legislation, consumer and employment rights.
Find Your Local Toy Shop
We’ve made it easy for you to find your local toy shop with our easy to use Toy Shop Locator.
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DreamToys
DreamToys is the official toys and games Christmas Preview, the recognised countdown to Christmas.
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Toy of the Year
Find out the winners of the best toy and best toy retailers of the past year here.
Read moreToy Retailer And Not a Member?
Come on in…
If you are a toy retailer and not already a member, explore this section to discover the benefits of membership of the Toy Retailers Association, established in 1950 to act as both a watchdog and persuader to ensure fair play for toy retailers.
Toy Retailers Association and Membership
Representing the majority of the toy trade, the Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employment rights.
Members include Argos/Sainsbury’s, Smyths, Toy Town, The Entertainer and many independent shops including members of the Toymaster and AIS/plaY-room buying groups.
The TRA is a company limited by guarantee and controlled by its members who elect leaders from among themselves each year. All the directors are volunteers and actively involved in the retailing of toys.