The voice of toy retailers across the UK and Ireland

Representing the UK toy retail trade, the Association’s role is to inform and advise members on current and future legislation. It also represents the industry by organising the industry media event – Dream Toys

Welcome to the Toy Retailers Association

Advising on ethical practices in respect of toy safety, requirements under the retail legislation, consumer and employment rights.

Toy Retailer And Not a Member?
Come on in…

If you are a toy retailer and not already a member, explore this section to discover the benefits of membership of the Toy Retailers Association, established in 1950 to act as both a watchdog and persuader to ensure fair play for toy retailers.

Toy Retailers Association and Membership

Representing the majority of the toy retail trade, the Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employment rights.

Members include Smyths, Toy Town, The Entertainer, GAME and many independent shops including members of the Toymaster and AIS/plaY-room buying groups.

The TRA is a company limited by guarantee and controlled by its members who elect leaders from among themselves each year. All the directors are volunteers and actively involved in the retailing of toys.