Welcome to the Toy Retailers Association
Here to represent our members, to promote best practice and to make a positive difference to toy retailing and the customers we serve
Retail Champion
Recognising exceptional individuals who are dedicated to promoting toy retailing in the UK and Ireland.
Advocacy
We exist to promote the good practices of our members and help establish a level playing field to protect reputable UK and Irish toy retailers
Member Services
Our new Associate Members category allows service providers to join the TRA, to offer our +400 retail partners products and services to enhance their businesses
Find Your Local Toy Shop
We've made it easy for you to find your local toy shop with our easy to use Toy Shop Locator
DreamToys
DreamToys is the official toys and games Christmas Preview, the recognised countdown to Christmas.
Toy of the Year
Find out the winners of the best toy and the best toy retailers of the past year here.
Toy Retailer And Not A Member?
If you are a toy retailer and not already a member, explore this section to discover the benefits of membership of the Toy Retailers Association, established in 1950 to act as both a watchdog and persuader to ensure fair play for toy retailers.
Toy Retailers
Association and
Membership
The Association has almost 450 members representing 1,200 stores and employing around 25,000 staff. It’s role is to inform and advise members on current and future legislation, represent them on issues impacting their business and to call for a level playing field for retail in the UK and Ireland.
We promote the sale of safe, compliant toys, with all members complying with UK and European legislation and operating under the market surveillance of UK and European enforcement agencies.
We support the industry by organising the Dream Toys media event in the run up to Christmas and we present the Toy Supplier and Toy of the Year awards in January.
