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Pre-School Top Ten Toys
The toy market for children up to 3 years old was worth £574m
in 2003, the equivalent of 29% of total toy sales. This was one
of the strongest performing categories with a 7% increase over 2002.
LeapFrog and Fisher Price are amongst the biggest success stories
this year so far but for Christmas toy retailers are backing Vtech’s
latest release, the aspirational V-Smile. 19% of sales for pre-schoolers
are character licensed with evergreen properties such as Winnie
the Pooh, Thomas and Friends or Bob the Builder to name but a few.
For Christmas 2004 we expect Balamory to do well along with Dora
the Explorer with its key driver Dancing Dora.
10 toys that will delight children under 4, discovering the world,
developing themselves
| Flair
- Play - Doh Operation
Play-Doh operation, just like
the game. Prepare the patient by squeezing out and moulding
the insides. Will he have butterflies in his tummy or a frog
in his throat? Roll out his tummy and then open him up and
operate. Once the op's over, stitch him back up, he won't
have felt a thing. |

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Leapfrog - LeapPad Plus
Writing & Books
Books magically come to life with voices, music, silly sounds
and games while children learn to read and write. The LeapPad®
Plus Writing works with the entire LeapPad® Library of
over 30 books plus an exclusive library of writing activity
books. The LeapPad® Plus Writing Learning System uses
a larger platform and pencil designed to introduce children
to the magic of writing as well as the magic of books and
reading. The library is designed to teach writing, reading,
phonics, vocabulary, maths, science, music and much more.
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Mattel - Dora the Explorer
- We Did It Dora
This a-DORA-ble doll magically comes to life and sings when
you put a friend in her hand. She comes with her four magical
friends - Star, Baby Bird, Coquí frog and butterfly.
Each friend has its own magical motion, but the star has the
most special effect of all. When placed in Dora's hand it
magically lights up and spins! When kids squeeze Dora's hand,
she asks the child to find her friend. Dora sings her special
"Happy Song” to each of her four friends and even
asks kids to play along with her! Kids will also learn a little
Spanish too! Requires 4”AA” batteries.
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V-Tech - V-Smile
V.Smile TV Learning System is a revolutionary plug’n’play
system connecting directly to your TV, with accompanying software
that features a wealth of licensed characters children and
parents know and love. Guaranteed to capture the imagination
of pre-schoolers aged 3-7 years. V.Smile delivers puzzles
and mini-games to aid and expand educational development!
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Mattel - Stride-to-Ride
Walker
Stride-to-Ride Walker is also a ride-on and a place to play
ball. It steadies first steps then converts to a toddle ride
on with lights, sounds and music. Steady's first steps, lights
and sounds.
Age: from 9 months. |
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Martin Yaffe - Postman
Pat Fold Out Van
What appears to be just a van folds out into a fantastic
post office with light and sound! You too can be like Pat
dealing with parcels and letters. Postman Pat’s van
transforms easily into a post office counter, revealing over
40 post office play accessories. (Refill pack available).
The 8 electronic sounds/phrases add to the Postman Pat experience
with engine noise, Pat’s chirpy voice, Jess’s
miaows and realistic cash register sounds. |
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Flair - Balamory Wooden
Play Set
Flair’s Wooden Balamory Nursery is the story!!!!!!
Described as the first “Soap Opera for children”
the BBC’s Balamory series is their most successful
pre-school show since the Teletubbies.
These adventures can be brought to life with the range of
Balamory wooden Playsets from Flair. |
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Golden Bear - Noddy
- Singing Noddy
Everyone knows that Noddy loves to sing and the ‘Make
Way for Noddy’ theme tune is a massive hit with young
children and will wins a place in everybody’s heart.
Squeeze his soft tummy to hear him sing his melodic tune
and join in with his famous lyrics. Singing Noddy also has
a tinkling bell in his hat and his little red plastic shoes
are removable. The product is suitable for Noddy fans aged
18 months and upwards and parents will be pleased to know
that batteries are included. |
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MV Sport - Barbie Tri-Scooter
Barbie character plaque. Printed footplate. Soft foam handgrips.
10” (25cm) EVA Mag wheels. Steel tubular frame. Cool
graphics. Height to handlebars 69cm. Age from 4+. |
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Tomy - Aquadraw
The only product of its kind on the market, this unique drawing
toy comes with a water-based pen so no mess means Mum will
love it too! As the canvas dries, the pictures disappear to
allow new masterpieces to be created. It can be used indoor
or out, as a bath mat or drawing toy, making it versatile
for kids of all ages. Lightweight and foldable, ideal for
travel - the possibilities are endless. So simple, so easy,
so much fun! |
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