Hip’n’kool Flytech Dragonfly Character Digi Makeover Radica PicooZ R/C Helicopter Silverlit Girl Tech Video Journal Radica Tamagotchi Connexion Jinsei Plus (V4) Bandai U.B.Funkeys Radica FurReal Squawkers McCaw Hasbro Nintendog Trick Trainers Tomy Amazing Lexie Mattel Eye Clops Vivid Pixel Chix Roomies House Mattel Barbie Girls Mattel Please note the Association does not sell toys – to find out about our members toy shops and web-sites please choose Toyshops by Town or Toyshops by County.

Flytech Dragonfly It has an ultra light body and “high-flex”crash resistant structure and is easy to fly, flutter and soar.

Digi Makeover Create the ultimate makeover on your TV screen! Take a picture with the built in digital camera. Use the stylus to try the latest trends.

PicooZ R/C Helicopter Super-wide and easy IR-control brings flying to the mass market. Extreme durability, long flying time and 2-channel DP control make this the ultimate indoor helicopter.

Girl Tech Video Journal Use the Video Journal digital camera to record images or video clips and use the software provided to create an interactive journal on your computer.

Tamagotchi Connexion Jinsei Plus (V4) Live the Tama life! As well as nurturing your virtual pet, you can now help it through school and even into its dream career.

U.B.Funkeys Unlock a world on your PC filled with games, shops, quests and surprises with U.B.Funkeys, the coolest cast of collectible characters around!

FurReal Squawkers McCaw Taking interactivity to new levels through voice recognition and programmable features– it can repeat words, converse, respond to touch, make sassy sounds … even dance!

Nintendog Trick Trainers New breeds to collect! Make pretend your pup perform tricks using the bone and touching pup ‘s magnetic points on nose, left paw and tail.

Amazing Lexie Cute puppy Amazing Lexie comes to life with over 150 phrases and realistic movements. She recognises over 70 commands, sings, tell jokes and plays games.

Eye Clops Eye Clops, gives you an eye on the world you never knew existed.View bugs and bits at 200 x magnification through your TV screen!

Pixel Chix Roomies House New Roomies console has six cool rooms to explore. Girls can add and play as different characters in the race to win the master bedroom.

Barbie Girls Barbie Girls consoles unlock cool stuff on virtual community www.barbiegirls.com where girls chat and play games. Consoles come with snap-on fashions and play MP3 songs.

From the youngest pre-schoolers to tweens and teens, kids are hooked on technology and each year innovative electronic products continue to battle it out for the top spot.

True to form Bandai’s Tamagotchi is still the best selling toy in the UK. Dream Toys predicts it is likely to stay in pole position as a new version beckons!

New to the market are Mattel’s Amazing Lexie, and Barbie Girls – an electronic device that allows you to listen to music and play in a virtual world on the internet. Hasbro has also joined in the fun with McCaw Parrot that talks and remembers your name and birthday!

Tech-loving children will be able to interact with U.B. Funkeys (Radica) – plastic figures – and send them into a digital world to meet their virtual friends online, or have a virtual makeover on the computer – or explore the microscopic world with Eye Clops (Vivid).

Various flying radio-controlled toys continue to attract boys and their dads and the acclaimed Flytech Dragon Fly (Character) currently in top position is challenged by the PicooZ Helicopter from flying toy specialist Silverlit.