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‘We don’t stop playing
because we grow old; we grow old because we stop playing’.
George Bernard Shaw
“Playful children are happier,
better adjusted, more co-operative, and more popular with their
peers than those who play less. Children play longer when a wide
variety of toys are available. Playful children are more physically
active, creative, humourous, imaginative, emotionally expressive,
curious and communicative.
Jerome Singer. Toys, play and child development.”
The Toy Retailers Association in co-operation with the
British Toy and Hobby Association is delighted to bring you
the ultimate independent guide to the toys that will be the
most wanted this Christmas.
Based on over 55 years experience as the voice of retailers,
representing over 75% of toy retail proprietors in Britain and
Ireland, the Toy Retailers Association is best placed to make
independent predictions based on what customers are
asking for, children are excited by, and the latest trends
in new products.
Enter this section of the web site, enjoy the show, watch the
children explore the Top 60 Dream Toys across 6 traditional and
emerging categories from Pre-school to Big Kidz. Discover
the ultimate Hot Dozen and then tell it like it is.
| Hot Dozen |
The top 12 toys |
| Pre-school |
10 colourful toys that will inspire
development and create hours of fun for the talkative under
4s |
| Boys |
Intergalactic battle
grounds, fast and
furious action to spark the imagination |
| Girls |
From babies to babes, hot style
and
fashion, there's something for every girl in
this top ten |
| Big Kidz |
Technology and collectormania
for everyone from 13-93! |
| Games |
Ever popular at Christmas, this
year's supervalue boxes are bound to get
competitive spirits burning, with DVD based
film, music and TV interaction. |
| Creative |
This adaptable top ten will
inspire creativity and construction among
all pre-schoolers, big kidz, girls and boys |
“Research has shown that children
who play often - both alone and socially - become more creative
and imaginative than those whose exposure to play and toys is limited”.
Brian Sutton-Smith. Child psychologist and play theorist.
All data provided in this secion of the web site comes direct
from the
suppliers or from NPD, the number one provider of
information to the toy industry.
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