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‘We don’t stop playing
because we grow old; we grow old because we stop playing’.
George Bernard Shaw
“Playful children are happier,
better adjusted, more co-operative, and more popular with their
peers than those who play less. Children play longer when a wide
variety of toys are available. Playful children are more physically
active, creative, humourous, imaginative, emotionally expressive,
curious and communicative.
Jerome Singer. Toys, play and child development.”
British Toy and Hobby Association is delighted to bring you the
ultimate independent guide to the toys that will be the most wanted
this Christmas.
Based on over 50 years experience as the voice of retailers, representing
over 75% of toy retail proprietors in Britain and Ireland, the Toy
Retailers Association is best placed to make independent predictions
based on what customers are asking for, children are excited by,
and the latest trends in new products.
Enter the wonderland, enjoy the show, watch the children explore
the Top 60 Dream Toys across 6 traditional and emerging categories
from Pre-school to Big Kidz. Discover the ultimate Top 10 and then
tell it like it is. All data provided in this Guide comes direct
from the suppliers or from NPD, the number one provider of information
to the toy industry.
| Top 10 |
The top 10 toys |
| Boys |
Discover the 10 playground
hits, imagination expanders and construction kits for 2004 |
| Girls |
See the enchanting battle lines of
the dolls plus more creative fun |
| Teen Kicks |
Fashion, sport, energy, hanging out,
relationships and whatever - 10 of the coolest kicks this
Christmas |
| Big Kidz |
Technology, extreme action, and
brain power make this 10 hit the spot for dads, lads, and
girls too |
| Pre-school |
10 toys that will delight children
under 4, discovering the world, developing themselves |
| Family |
long term favourites anchor the 10
in this all age set but watch for the new twists and the wild
action for this Christmas Day |
“Research has shown that children
who play often - both alone and socially - become more creative
and imaginative than those whose exposure to play and toys is limited”.
Brian Sutton-Smith. Child psychologist and play theorist.
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