Toy sales for boys in between 4 and 8 years old represented £448m
in 2003 or 22% of the total toy business. Nearly a fifth goes to
the Action Figures category (Action Man, Power Rangers, Ninja Turtles
etc...) while 17% take the shape of Vehicles (such as radio controlled
cars or electric sets). In the past 4-5 years play patterns seem
to have changed slightly and crazes such as Pokemon, Yu Gi Oh or
Beyblade have made their marks on the market.
Discover the 10 playground hits, imagination expanders and construction
kits for 2004
| Bandai
- Thunderbirds Tracy Island
Take control of operations from this deluxe version of International
Rescue’s top-secret Tracy Island headquarters. Featuring
lights and sounds from the blockbuster movie, all 4 secret
bases, Thunderbirds 1, 2, 3 and 4, as well as Lady Penelope’s
ultra-cool FAB 1. Once the secret bases are removed a new
repair and refuelling area is revealed. Unlock the combination
lock to reveal the communication zone with working rescue
microphone and sound effect control lever. |
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| Bandai - Power Rangers
Tri-Battliser
These 12.5cm Power Ranger figures have three exciting play
modes. Each comes with ultra-adaptable body armour that can
be worn, configured into a vehicle and mega vehicle with the
Power Ranger forming the chassis! |
 |
| Dekker - Spiderman
Suit
Dekkertoys amazing Spider-Man 2 cotton playsuit celebrated
the release of 2004’s biggest blockbuster in July.
The movie 2 playsuit is a follow-on from our hugely successful
Spider-Man Classic cotton playsuit which has gone on to sell
over 370,000 units in just over 2 years. |
|
| Mega Bloks - My
Pirate Ship
Ahoy there! My Pirate Ship is fully kitted out for sailing
adventures over the high seas of the home! The motley crew
are all aboard - ready to perform dastardly deeds as well
as making sure the cannons, anchor, and ship’s wheel
are in perfect working order.
For 2004 Mega Bloks® extended its popular Block Buddies
range with this brand new themed playset with a variety of
sound effects to enhance their interactive nature. Suitable
for children aged 1-5.
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| Mattel - Hot Wheels
T-Rex
Only you have the power to battle and destroy the gigantic
T-Rex dinosaur! The trick is to be the fastest and most skilled
Hot Wheels® controller around, so aim to blast open his
jaws and rescue your cars. Watch out though as he’ll
only try and eat and spit out your cars! |
 |
| FEVA Airhogs Sky
Winder
Get ready for Air Hogs aerobatics with Feva’s sensational
new stunt plane - the R/C Sky Winder. This amazing plane with
its on-board computer system performs stunts, awesome loops
and sidewinders. It is constructed from high density crash-resistant
and flexible EPP Foam and
can reach heights of up to 30 metres. |
|
| Vivid - Spider Man
Action Figures
Super articulated Spider-Man 2 movie figures, each with cool
Spidey action accessory! Each sold separately. Ages 4+. |
|
| Hasbro - Duel Masters
Cards
Duel Masters is the new trading card game from Wizards of
the Coast which has taken the UK by storm. The game features
exciting, easy to learn game play and incredible Manga graphics
from some of Japan’s best fantasy artists.
Duel Masters is a battle game where in their quests to become
Kaijudo Masters, opponents pit creatures and spells against
each other.
Duel Masters is already a smash hit in excess of 1.25 million
starter sets have been sold since the launch in 2002! - the
ultimate pocket money purchase for cool kids. |
|
| Upstarts - Yu-Gi-Oh
Cards
As the playground phenomenon continues, a brand new starter
pack Evolution, and two boosters have been introduced to the
range this autumn. Invasion of Chaos and Ancient Sanctuary
boosters, are adding fuel to the duels as the craze grows
constantly. For ages 8 plus. |
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| Hasbro - K'nex C20
Tub
This was the best selling item in the K'Nex line in 2003
and with 2004 being K'Nex' 10th anniversary we are sure that
we are going to have another great year with it! This tub
contains enough components to build 32 models that span from
beginner builds to advanced 3-D ones. It also includes a Spring
Action motor so that you watch your models move, and a free
ideas book for all budding builders. Age recommendation 7+. |
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