 |
|
|
|
| BATR Top 10 Toys - Christmas 1998
A comprehensive sampling of members able to produce instant
electronic data to see what the top sellers are as we enter
the final run-up to Christmas is shown below. In what can
only be described as one of the most "open" years
ever with so many contenders and with still over 30% of
sales to take place this Christmas, the list below should
be seen as a guide. The definitive Christmas top 10 is produced
by our colleagues, NPD at the end of January.
We have not surveyed games at this time.
|
1 |
Furby |
Tiger
Electronics |
2 |
Yomega
X-Brain |
Bandai |
3 |
Pro
Yo II and III |
TCL |
4 |
Beanies |
Ty |
5 |
C-Watch |
Toy
Options |
6 |
Talking
Teletubbies |
Golden
Bear |
7 |
Scooter
Robot |
Toy
Options |
8 |
Action
Man Polar Expedition |
Hasbro |
9 |
Baby
Born |
Zapf |
10 |
Cool
Colours Barbie |
Mattel |
|
© BATR 1998
|
| Contacts:
Tiger - 01423 501151 ;
Ty - 01329 829828;
Bandai - Larry Franks 0181 742 7800 ;
TLC (Pro Yo II) - 01883 625111 ;
Toy Options - Phillipa Loftus 0171 830 8466;
Hasbro PR - 0181 569 1234 ;
Golden Bear - Katherine Williams 0161 338 2020;
Zapf - 01536 710120 ;
Mattel - 01628 500000
|
| Notes
-
The UK toy industry was worth £1.66b (ex video
and computer products) in 1997 - £831m (around
55% plus) - is spent at Christmas.
-
Boys get an avarage £153 spent on each of them
per annum, girls £141.
-
The BATR - British Association of Toy Retailers represents
around 75% of the UK toy trade with members such as
Toys R Us, Woolworths, Hamleys, Safeways, Tesco, Index,
Littlewoods, The Entertainer chain, Toyworld group,
independent toy shop members of Toymaster and Youngsters
buying groups as well as many other independent shops
both in the UK and Ireland.
Issued by the BATR Press Office
Monday 30th November 1998 |
|
|
|
