 | | | | | Baby Gymtastics Bounce ‘n’ Spin Zebra | Mattel | V.Smile Baby Infant Development System | VTech | Fireman Sam Jupiter with Light & Sound | MartinYaffe | Turbo Tail Tigger | Mattel | Kid Tough Digital Camera | Mattel | BTB Workshop | MartinYaffe | Lazytown Super Sporticus Set | Mattel | Fifi and the Flowertots 3 Wheeled Scooter | DavidHalsall | R/C Steam & Sound Thomas | Tomy | V.Smile TV Learning System | VTech | T J Beary Tales | Hasbro | Smartville Alphabet Train Station | VTech |
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 | Baby Gymtastics Bounce ‘n’ Spin ZebraThe Bounce n Spin Zebra bounces up and down and spins around when baby sits on it, keeping little ones active. 5 energetic songs play and when baby bounces there are fun sound effects to encourage him to keep moving! Handlebars feature fun activities and two Baby Gymtastics characters provide extra fun. Age 12 months+. |  |
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 | V.Smile Baby Infant Development SystemPlug-and-play Infant Development System with 3 modes of play. The System can be used with the TV via an infra red wireless connection or with the on-the-go feature. The colourful activity panel has chunky buttons, a rolling ball and sound button. A host of exciting Development Programmes teach numbers, shapes, colours, animals, baby sign language and more. Age 9-36 months. |  |
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 | Fireman Sam Jupiter with Light & SoundBrilliant Fireman Sam friction powered fire engine with flashing light and sounds. Has articulated crane arm, opening doors and a ladder to make it just like the real thing. Comes with articulated figures of Sam, Penny and Tom. Age 3+. |  |
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 | Turbo Tail TiggerTigger just can’t stop bouncing! Kids just press his hand and watch as Tigger bounces higher and higher, and round and round on his coiled up tail. A fun musical track plays and adds to the fun while kids get to hear fun Tiggerific phrases and wacky sound effects. Age 18 months+. |  |
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 | Kid Tough Digital CameraThis camera features 1.3” backlit colour LCD preview screen, 8MB built-in memory, SD card slot for increased storage and USB cord to connect to computer for downloading images. Simple controls and visual icons make it easy for kids to use. Drop-proof shell, dual handle grips, two-eye viewing and Auto Flash enable children to take great shots! Age 3+. |  |
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 | BTB WorkshopCan we fix it? Yes we can! Help Bob build lots of exciting things in this fantastic workshop! Build Bob’s workshop using individual components and when complete the workshop opens to reveal Bob’s tools and workshop machines. The machines have buttons activating sounds and movements and each machine has a piece of wood that Bob can drill through. There is also a working vice that Bob can interact with. With flexible vinyl roof. Age 3+. |  |
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 | Lazytown Super Sporticus SetInspired by the hit TV show Lazytown, children can join in the fun with this fun Sporticus dress up set. Comes with cap, goggles, moustache, armbands, belt buckle and motion sensor crystal, which lights up and plays songs, sounds and phrases when the child moves. Age 3+. |  |
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 | Fifi and the Flowertots 3 Wheeled ScooterYou can have a great time out and about with super fun Fifi and the Flowertots three wheeled scooter. This fantastic scooter features easy-grip handles with chunky wheels to make the ride as smooth as silk. In addition you get this super handy carrying pouch. Suitable for ages 3-6 years. |  |
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 | R/C Steam & Sound ThomasRemote control Thomas puffs amazing real, safe steam from his glowing funnel as he chugs along. With the simple control unit it’s easy to make him drive forwards, backwards, spin around or puff a big whoosh of steam. Includes music and real engine sounds. Age 3+. |  |
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 | V.Smile TV Learning SystemElectronic learning system, with real mouse and infra-red wireless typing keyboard, hooks up to the TV for enriched game-play covering over 80 learning skills. Teaches language, maths, foreign language, science and geography along with the added benefits of a typing tutor, note pad, photo gallery and 4 bonus cartridges. Age 6-9 years. |  |
 | T J Beary TalesA bear with magical stories to tell. He leads pre-schoolers through an enchanting storybook journey, while being their best friend and bedtime/travelling companion. Fully animated - he entertains and teaches under fives in a unique way. Through story telling, music and play-along activities he encourages youngtsers to learn whilst being entertained. |  |
 | Smartville Alphabet Train StationSteam ahead in early learning! The interactive alphabet train track, piano keys, turning clock and light up screen teach letter names, sounds, objects, colours, shapes and time concepts. Play pieces from all SmartVille ‘smart sets’ call out their character name, colour and a distinguishing characteristic! Includes 8 ‘Smartimals’ and 5 role-play pieces. Age. 12+ months. |  |
The Pre-School category (kids from birth to 3 years) is worth £666m and has shown one of the biggest growing rates over the last 12 months (+9%) boosted in part by the electronic learning category with Vtech in particular driving sales. This year, Vtech as well as venturing into new categories, is introducing the V.Smile Baby which if it is as successful as the main platform (#4 last year in total toys) as predicted by the trade will be a must-have for this coming Christmas! In addition Pre-School has been growing through new licenses such as Fifi and Flower Tots (Vivid Imaginations and David Halsall), Dora the Explorer (Mattel), Bob the Builder, back in top form with Martin Yaffe’s new range and of course Thomas (Tomy). Finally we will watch the launch of the new Digital Camera from Mattel/Fisher Price which is said to be kid-proof and deliver great pictures too! |