 | | | | | Cars Rip Stick Racers | Mattel | WWE Real Sounds Arena | Vivid | Dr Who Tardis play set | Character | Test Tube Aliens | Recreation | Hot WheelsTerror-Dactyl Track Set | Mattel | Air Hogs Zero Gravity | Spin Master | Transformers Optimus Prime Leader | Hasbro | Star Wars Transformer Deluxe | Hasbro | Power Rangers SPD Patrol Cycles | Bandai | Dr Who Cyberman Voice Changer Helmet | Character | Pirates of the Caribbean Isla Cruces play set | Vivid | Cars Fast Talkin’ McQueen | Mattel |
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 | Cars Rip Stick RacersThese action-sized hero vehicles, based on characters from the film, sport an easy-grip ripcord for instant acceleration and speed racing! The assortment includes Lightning McQueen, Mater and two hot tuners from the movie! Age 4+. |  |
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 | WWE Real Sounds ArenaFor the ultimate WWE experience let the meanest figures in town “battle it out” in the new Real Sounds Arena. Complete with elasticated ropes, a gantry to jump from and real WWE sound effects when figures hit the mat, this Arena is the ultimate must have! Your front room will never be the same again! |  |
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 | Dr Who Tardis play setThe console has switches to activate sound and has 13 individual sound and light combinations plus motorised ‘Time Rotor’. Comes with lift out access panels, the TARDIS doorway, hat stand, pilot seat and console. Suitable for ages 5 years plus. Battery operated. |  |
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 | Test Tube AliensThe Test Tube Aliens are coming and their life is in your hands. An exciting, unique development for combining the fun & fascination of science, collectibility & nurturing all-in-one! Feed the alien the right amount of food, water & light & watch it emerge from its hatching pod & grow. Age 7+. |  |
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 | Hot WheelsTerror-Dactyl Track SetKids race to launch a flying pterodactyl out of the sky and avoid erupting volcanoes. Kid powered super boosters send cars racing around the track, avoiding the pterodactyl that can capture cars in its teeth. This is the ultimate dual player track set showcasing speed, competition and skill. Easy assembly and folds for easy storage. Age 5+. Battery operated. |  |
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 | Air Hogs Zero GravityGoes where no R/C has gone before! You drive me up the wall! It’s super car! A vehicle that will amaze Spider-Man… Humvee styled. |  |
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 | Transformers Optimus Prime LeaderUNLOCK THE POWER!™ Super-sized OPTIMUS PRIME figure is battle-ready three different ways! Change from robot warrior to heavily armored super robot and then to a futuristic missile-launching long-hauler! Electronic lights and sounds juice up the action! Includes special features with the AUTOBOT Leader Planet Key-reveal the heavy ION blaster or snap out hidden twin rocket launchers! |  |
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 | Star Wars Transformer DeluxeThe ultimate Star Wars Transformer, a massive Deluxe version. Using more advanced Transformer technology, combine Chewbacca and Han Solo to create the legendary Millennium Falcon. Features include electronic lights and sounds and key phrases from the movies. Star Wars Transformer Deluxe |  |
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 | Power Rangers SPD Patrol CyclesThe Patrol Cycle is one of the coolest ways for the SPD Power Rangers to travel. Use the missile firing action to defeat the alien invasion - and you can also combine all the cycles together to create bigger and even more impressive vehicles. Better than Santa’s sleigh any day! Ages 4+. |  |
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 | Dr Who Cyberman Voice Changer HelmetThis Voice Changer is a Replica Cyberhead at 1:1 scale which features speech, sound effects and lights. It has three play buttons. Button 1, Play Cyberman phrases with light up mouth. Button 2, Change your voice into a Cyberman’s for role playing with light up mouth. Button 3, Cyber weapon sound effect. For ages 5+. Battery operated. |  |
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 | Pirates of the Caribbean Isla Cruces play setChart a course for the Isla Cruces Playset where you can position your 3 3/4” figures on the mill wheel to re-enact the cutlass crashing sword play scenes from the movie. Featuring collapsing ladders, booby traps, and pulley system this set complements any Pirates collection. |  |
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 | Cars Fast Talkin’ McQueenThis large-scale car boasts animated eyes and a vinyl-animated mouth. It’s the ultimate interactive toy inspired by the hit Disney-Pixar movie. Kids can program the car to perform 15 outrageous stunts and tricks. He says over 30 fun phrases voiced by Owen Wilson, the actor of the film; and, makes fun of himself if he crashes. Age 4+. |  |
The boys market (4 years and over) was worth £680m in the 12 months to June 2006 which represents no less than a third of the total traditional toy market. Action Figures, Vehicles, Building sets and Outdoor/Sports represent the back bone of the boys offering. 2006 is proving a good vintage so far (+5% for the first six months) after a very strong 2005 boosted by Star Wars. This year’s summer blockbusters have also been successful with Cars (Disney/Mattel) taking the lead over Pirates of the Caribbean II (Disney/Vivid Imaginations) and Superman (Warner/Mattel). TV properties were also dynamic with the return of Doctor Who (series 2) which boosted Character Option’s share in the market and likewise a come back from WWE (Vivid Imaginations) currently enjoying a 70% growth over last year; but the number one position still remains with Power Rangers (Bandai) once more! |