 Lego | BIONICLE® - Battle of Metru Nui | Lego | STAR WARS™ Ultimate Lightsaber™ Duel | Flair | Willy Wonka's Magical Chocolate Factory | Mega Bloks | Dread Eyes Phantom Warship | Tomy | Cella Sticker Maker | RoseArt | Magnamen | Playmobil | Rock Castle | RoseArt | Magnetix Flying Saucer | Tomy | Thomas AquaDraw | Treasure Trove | Geomag Dekopanel |
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 | STAR WARS™ Ultimate Lightsaber™ DuelWith the release of the final instalment on DVD in October, Star Wars™ fever is set to continue long into the year! Kids can build and recreate the most spectacular and popular battle from the film with incredible detail and accuracy as Anakin Skywalker faces off against Obi-Wan Kenobi. Amazing lightsabers actually light-up and two mini-figures ensure this toy is set to be a Christmas favourite! |  |
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 | CellaKids will never be stuck for something to do with the Cella magic sticker maker. Turning cool drawings, photos of friends, celebrity pics or even fabric into funky stickers has never been so much fun! The magic happens instantly – one twist is all it takes to create customised, high-quality, repositionable, stickers. No hassle and absolutely no sticky mess! |  |
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 | Magnetix Flying SaucerWith this fantastic set which consists of 151pcs of Magnetix you can build your own flying saucer complete with flashing lights. This toy teaches and empowers children of all ages, lets them expand their imagination and create countles shapes for endless hours of fun. Ages: 6 plus |  |
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 | Rock CastleIncludes 4 Playmobil figures, Castle Dungeon and Castle Gate together with loads of accessories. Ages: 5 plus |  |
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 | Willy Wonka's Magical Chocolate FactoryFlair has brought to life the wonderful world of Charlie and the Chocolate Factory, Tim Burton's hit film, with Willy Wonka's Magical Chocolate Factory. The box office success featured the delicious taste sensation of Willy Wonka’s inventions. And now children can create their own chocolate treats! Melt and mould your own chocolate chips into yummy chocolate shapes using the 16 different moulds. |  |
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 | Thomas AquaDrawThe amazing AquaDraw now has Thomas magic as children bring the loveable train to life by creating their own tracks. Simply fill the roller pen with water and little ones can create real train tracks and watch with amazement as Thomas follows them, featuring the Thomas theme tune and train sounds as he chugs along. |  |
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 | Geomag DekopanelsYet again, brand leader, Geomag is moving the magnetic construction category forward with the launch of DekoPanels. This latest innovation incorporates an Arts & Crafts approach to the leading construction toy, expanding the now endless opportunities for the keenest of model builders out there! Builders can add images to their 3D magnetic models using materials and computer software supplied, internet images, their own artwork or photographs. |  |
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 | BIONICLE® - Battle of Metru NuiBrand new from the ever-popular BIONICLE® is the huge Battle of Metru Nui playset. Bring BIONICLE to life in a totally new way with mini-figure characters, cool locations, fab functions and features, based on the BIONICLE movie out in October! Set includes six Toa Hordika figures, eight glow-in-the-dark mini Visorak, a Visorak-launching spider guardian, webs, trap doors, catapult boulder shooters. Also fires spinners over 50ft with rip-pull function! Ages: 7 plus |  |
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 | Dread Eyes Phantom WarshipCarved from the ribcage of a whale, Phantom is a fearsome sight. Almost 30” long with over 100 pieces, Captain Dread-Eye and Skeleton Crew hold their dreadnaught ship together with cursed “membrane”. This spectral warship has a battery of cannons with manual firing and kids can “feed” figures into the trap door on the ship to see the Pyrates life energy light-up and power the ship. |  |
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 | MagnamenYour childs creative skills and imagination will expand whilst having fun creating this fantastic Magnaman complete with 3 accessories, cool clear parts, and light. Parts can be mixed and matched. Ages: 8 plus |  |
The creative category is worth £273m at retail in 2005 or 13% of the toy market. It has always been a favourite with parents and grandparents as they encourage their children to be creative and make things. Innovation this year comes with the likes of Roseart/Mega Bloks and their magnetic concepts but also from their Dragons range. Playmobil and Lego look very strong with new developments and of course, the Star Wars line. For younger boys, Tomy has extended its Aquadraw range into Thomas Aquadraw, a drawing concept with a twist with a lovely locomotive following the track magically – a sure winner! For girls, Arts & Crafts is also about fashion and customisation; Cella, the sticker machine from Tomy will surely seduce little girls. |