Introduction

Announced during the Toy Fair in January every year, the Toy of the Year awards recognise excellence within the toy industry as individual toys, brands, makers and retailers are all saluted as being the best in their field.

The pinnacle of the event is the announcement of the Toy of the Year and our archive shows past and present winners.

The awards reflect the innovation, diversity and creativity that exists within the industry and our archive provides an excellent insight in to how toys continue to evolve from year to year.

Barbie Day to Night Dreamhouse, Mattel and Smyths triumphed at the latest Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively in January 2021.

A TRA Outstanding Contribution Award was presented to Dream Toys’ Gary Grant for his individual contribution to the Dream Toys event over many years.

All the winners for 2021 can be seen here.

From The Toy Vault

Historic Winners of the Toy of the Year Awards

AwardWinnerLink
Toy of the Year 2020There were lots of special winners in this year of the pandemicView All Winners
Toy of the Year 2019L.O.L. Surprise! 2-in-1 Glamper Fashion CamperView All Winners
Toy of the Year 2018L.O.L Surprise! (M.G.A. Entertainment)View All Winners
Toy of the Year 2017L.O.L Surprise! (M.G.A. Entertainment)View All Winners
Toy of the Year 2016Hatchimals (Spin Master)View All Winners
Toy of the Year 2015Pie Face (Hasbro)View All Winners
Toy of the Year 2014Disney Frozen Snow Glow Elsa (Jakks Pacific)View All Winners
Toy of the Year 2013Teksta Robotic Puppy (Character Options)View All Winners
Toy of the Year 2012Furby (Hasbro)View All Winners
Toy of the Year 2011LeapPad Explorer (Leapfrog)View All Winners
Toy of the Year 2010Jet Pack Buzz Lightyear (Mattel)View All Winners
Toy of the Year 2009Go Go Hamsters (Character Options)View All Winners
Toy of the Year 2008Ben 10 Action Figures 10” and 15” (Bandai)View All Winners
Toy of the Year 2007In the Night Garden Blanket Time IgglepiggleView All Winners
Toy of the Year 2006Dr Who Cyberman MaskView All Winners
Toy of the Year 2005Tamagotchi ConnexionView All Winners
Toy of the Year 2004RobosapienView All Winners
Toy of the Year 2003BeybladesView All Winners
Toy of the Year 2002BeybladesView All Winners
Toy of the Year 2001Bionicle (TM) by LegoView All Winners
Toy of the Year 2000Teksta (Vivid Imaginations)View All Winners
Toy of the Year 1999Interactive Furby Babies (Tiger Electronics)View All Winners
Toy of the Year 1998 Interactive Furby (Tiger Electronics)View All Winners
Toy of the Year 1997Teletubbies (Golden Bear)View All Winners
Toy of the Year 1996Barbie (Mattel)View All Winners