Toy of the Year

Beyblades

Hasbro

Collectable Toy of the Year

Lord of the Rings

Vivid

Innovative Toy of the Year

Live Steam Train

Hornby

Craze of the Year

Yu-Gi-Oh

Upstarts!

Outdoor Toy of the Year

Swingball

Mookie

Electronic Game of the Year

Bop It Extreme

Hasbro

Pre-School Toy of the Year

LeapPad

LeapFrog

Creative Toy of the Year

Badge It

Bandai

Boys Toy of the Year

Turtles

Vivid

Girls Toy of the Year

Bratz

Bandai

Board Game of the Year

Cranium

Re:Creation

Company of the Year

Flair