Toy of the Year

Announced during the Toy Fair in January every year, the Toy of the Year awards recognise excellence within the toy industry as individual toys, brands, makers and retailers are all saluted as being the best in their field. The pinnacle of the event is the announcement of the Toy of the Year and our archive shows past and present winners.

The awards reflect the innovation, diversity and creativity that exists within the industry and our archive provides an excellent insight in to how toys continue to evolve from year to year.