| Who we are & what we do
Founded in 1950, the organisation promotes the role of
the toy retailer and the value of toys to the consumer.
It represents more than 75% of the toy trade, informing
and advising members on current and future legislation, as well as
ethical practices in respect of toy safety, requirements under the
Health and Safety Executive, consumer and employment rights.
It acts as both a watchdog and persuader to ensure fair
play for toy retailers and represents the toy retail sector on government
panels and safety organisations in the UK.
Members include Toys R Us, Early Learning, Woolworths,
Hamleys, Gamleys, The Entertainer and all independent shops who are
members of the Toymaster and Youngsters buying groups, as well as many
other small and medium sized retailers of toys.
All Association members are Approved Lion Mark Retailers
- that is they adhere to a strict Code of Practice on selling toys
established in association with The British Toy & Hobby Association
(BTHA).
Government and the European Community
The Association keeps members up-to-date about legislation
and other relevant matters resulting from both the UK and the European
Governments. It is invited to make members views known to these bodies
and governments and is actively involved in discussions regarding development
of regulations.
TRA Approved Lion Mark Retailers Scheme
The scheme has proved a major contributor to the reduction of complaints
and prosecutions involving toy safety. The BTHA developed the Lion Mark to
be displayed on products of the highest safety standards, and the Toy Retailers
Association produced a strict Code of Practice for its members, which together
with regular safety advice and activity, allows them to display the symbol
as an Approved Lion Mark Retailer.
This is also supported by a ‘Shop where you see this sign’ campaign
each year.
|
