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Market Size: (2004)
Monthly Sales Pattern: (2004)
Average Toy Purchase Prices: (2004)
Sales by Category: (2004)
License Related Products: (2004)
Top 15 Toys by Value: (2004)
Sales by Outlet Type: (2004)
Sales Figures: UK Toy Market (2003)
Sales by Outlet (2003)
Sales by Category (2003)
Sales Figures: UK Toy Market (2002)
Sales by Outlet (2002)
Sales by Category (2002)
Top 10 Factors when buying a toy


 

 

 

What Top 10 Factors people consider important when buying Toys

1

Toy safety

2

Educational toy

3

Price

4

Durability of the toy

5

Well designed

6

Toy the child specifically wanted

7

The brand/manufacturer's name as well known

8

The toy was unlikely to go out of fashion in the near future

9

It was a toy you could add to or buy accessories for (e.g. Lego, Barbie)

10

It was a toy suitable for various age groups

Low down was that the toy had been advertised on TV or it was the latest craze.

Source: BRMB/Mintel


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