Toy Retailers Association

Dream Toys 2010

The Toy Retailers Association - the toy retail industry’s only authoritative body - invite you to view their Magical Dreamland when they unveil the Top Toy predictions set to fulfill every kids dream this Christmas!



Dream Toys 2011 will take place on Wednesday October 26th

with announcements here and in all the national media from 7am

The official toys and games Christmas Preview Come and discover.. the Christmas hotlists from boys, girls, pre-school, and cool toyz, creative, and games from the UK's leading toy manufacturers.

The Toy Retailers Association represents 75% of toy retailers and is uniquely placed to make predictions based on 50 years of consumer knowledge and tracking the latest trends in the market.

Dream Toys Press Office is at Bastion on 020 7269 7900 or email or write to Bastion, 14 Great Turnstile, London WC1V 7HH.

Click here for the Dream Toys 2010 press release. The 2011 press release will be available from 7am October 26th 2011. Members can download the media guide and posters from their area at this time.


Hot Dozen2010’s Top 12 was drawn from 6 categories - watch this site on 26th October to see whats hot in 2011

TV and film inspire the category featuring characters and fantastic vehicles


Music takes the girls by storm, while feature dolls and animals bring real innovation

Cool Toyz

Cool Toyz are leading edge, revolutionary, harmonious - for boys or girls from 8 up

Creative Play

Ranging from construction to crafts and media creativity for all ages


Games are a blast …from the past, the big or small screen or …just daft but always FUN

Pre School

Pre-schoolers can photo or engineer their worlds, go green, learn, dance or just giggle

All data provided in this secion of the web site comes direct from the suppliers or from NPD, the number one provider of information to the toy industry.

Please note the Association does not sell toys – to find out about our members toy shops and web-sites please choose Toyshops by Town or Toyshops by County.