Representing the majority of the toy trade, the Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employment rights.
DreamToys is the official toys and games Christmas Preview, the recognised countdown to Christmas. Generating media exposure across the board DreamToys highlights the toys most wanted for the coming Christmas season. For more information have a look at our DreamToys section
The popular DreamToys media initiative returns this year on Wednesday 5th November 2014. Once again St Mary's church in Marylebone will be the venue for the event. The selection panel will meet on Friday 5th September. More details can be found in the DreamToys section.