Representing the majority of the toy trade, the Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employment rights.
DreamToys is the official toys and games Christmas Preview, the recognised countdown to Christmas. Generating media exposure across the board DreamToys highlights the toys most wanted for the coming Christmas season. For more information have a look at our DreamToys section
The popular DreamToys media initiative returns this year on Wednesday 4th November 2015. Once again St Mary's church in Marylebone will be the venue for the event. The selection panel will meet on Friday 5th September. More details can be found in the DreamToys section.
The 50th annual Toy of the Year awards were announced at the Science Museum in January. We have all the winners of the 2014 in our dedicated Toy of the Year section. The first ever Toy of the Year was the original Aston Martin DB5 replica of James Bond’s magnificent car from Goldfinger